HBO Logo
The HBO logo is a monochrome custom wordmark, rendered in black (#000000) or white (#FFFFFF), set in a geometric sans-serif whose 'B' wraps a circular counter that doubles as the 'O'. Designed in 1980 by Bob Pace, it has barely changed in over forty years, outlasting even the HBO Max rebrand. For approved artwork and usage rules, see the official brand guidelines at brand.hbomax.com.
HBO Logo Colours
HEX, RGB and CMYK values for the HBO brand palette.
HBO Logo Font
The HBO wordmark is based on Custom geometric sans-serif wordmark with a circular 'O' inside the 'B'. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
HBO Logo History & Meaning
The HBO wordmark was created in 1980 by designer Bob Pace at the network's in-house creative group, replacing the earlier 1975 lettering. Its defining trick is the lowercase-style 'b' whose counter holds a smaller circle, so the 'O' appears nested inside the 'B' as a continuous letterform. The mark has stayed essentially the same for more than four decades, surviving the launch and later folding of HBO Max, and remains one of television's most recognised three-letter logos.
HBO logo: official usage guidelines
HBO doesn't offer a free public logo download. Here's the official word on how the HBO logo may be used — straight from HBO.
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HBO Logo FAQ
What font is the HBO logo?
It is not a stock typeface. The HBO logo is a custom geometric sans-serif wordmark drawn for the brand, with a distinctive circular counter in the 'B' that contains the 'O'.
What colour is the HBO logo?
The wordmark is monochrome. It is black (#000000) on light backgrounds and reverses to white (#FFFFFF) on dark backgrounds.
Who designed the HBO logo?
The current wordmark was designed in 1980 by Bob Pace as part of HBO's in-house creative team, replacing the network's original 1975 lettering.
Why is the O inside the B in the HBO logo?
The nested 'O' is the logo's signature idea: the counter of the 'B' is drawn as a circle that doubles as the 'O', linking the letters into one continuous, memorable form.
Where can I get the official HBO logo?
Use the official HBO Max brand portal at brand.hbomax.com for approved logos and usage rules. It is a login-gated guidelines portal, so the assets are governed by trademark terms rather than offered as a free public download.
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Disclaimer
HBO and the HBO logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by HBO. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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