Instagram Logo
Instagram's glyph runs on a diagonal sunset gradient that sweeps from purple (#833AB4) through magenta (#E1306C) into orange and yellow (#F77737, #FCAF45), while the script wordmark uses a custom font called Billabong. The rounded camera outline you see now replaced a brown leather skeuomorphic icon back in May 2016, and the colours echo the warm filters that built the app. For the official high-res glyph and wordmark, download straight from Meta's Brand Resource Center.
Instagram Logo Colours
HEX, RGB and CMYK values for the Instagram brand palette.
Instagram Logo Font
The Instagram wordmark is based on the wordmark is set in a custom typeface called Billabong; the glyph carries no lettering. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Instagram Logo History & Meaning
The rounded camera glyph most people picture today arrived in May 2016, when Instagram dropped the skeuomorphic brown leather camera it had used since 2010 in favour of a simplified outline mark sitting on a warm pink-to-orange gradient. The redesign was led by Instagram's in-house design team under Ian Spalter, who reduced the camera to its essentials: a rounded square body, a lens, and a viewfinder dot. The gradient nods to the sunset-like filters that made the app famous, while the script Billabong wordmark has stayed largely untouched since the early days. A 2022 refresh deepened the gradient's contrast and tweaked the glyph's curves without changing its basic form.
Download the official Instagram logo
Skip the blurry fakes. Get Instagram's real, high-resolution logo straight from their official brand library — the exact files Instagram approves for use.
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Instagram Logo FAQ
What font is the Instagram logo?
The Instagram wordmark uses a custom script typeface called Billabong, drawn for the brand rather than licensed off the shelf. The camera glyph itself contains no lettering.
What colour is the Instagram logo?
The current glyph uses a diagonal gradient running from purple (#833AB4) and magenta (#E1306C) into orange (#F77737) and yellow (#FCAF45), with blue (#405DE6) anchoring one corner. There are also approved single-colour black and white versions.
Who designed the Instagram logo?
The 2016 redesign was created by Instagram's in-house design team, with Ian Spalter as head of design. They simplified the original brown camera into the flat, rounded outline used today.
Why did Instagram change its logo to a gradient?
Instagram retired its skeuomorphic leather camera in May 2016 for a cleaner, more modern outline mark. The pink-to-orange gradient was chosen to evoke a sunset and the warm photo filters that made the app popular.
Where can I download the official Instagram logo?
Download the official glyph and wordmark from Meta's Brand Resource Center at meta.com/brand/resources/instagram/instagram-brand/. Meta asks that you use only the assets hosted there and follow the published usage guidelines.
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Disclaimer
Instagram and the Instagram logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Instagram. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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