Peacock Logo
The Peacock logo pairs a black (#000000) lowercase wordmark set in the custom Peacock Sans typeface with a stacked cluster of NBC-coloured dots in yellow (#FCB711), orange (#F37021), red (#CC004C), purple (#6460AA), blue (#0089D0) and green (#0DB14B). Designed by loyalkaspar for the service's 2020 launch, the dots echo the feathers of the NBC peacock, and a 2026 refresh trimmed them from six to five. Peacock is a trademark of NBCUniversal, so check the official NBCUniversal newsroom page for current branding and usage rules.
Peacock Logo Colours
HEX, RGB and CMYK values for the Peacock brand palette.
Peacock Logo Font
The Peacock wordmark is based on Peacock Sans, a custom geometric sans-serif wordmark. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Peacock Logo History & Meaning
Peacock launched in July 2020 as NBCUniversal's streaming service, and its identity was built around a stacked cluster of coloured dots that echo the famous NBC peacock feathers. The lowercase wordmark is set in Peacock Sans, a bespoke geometric typeface drawn by agency loyalkaspar with Kerns & Cairns and Victoria Rushton, featuring sharp ink-trap cuts in the P and k that nod to a peacock's beak. The dot cluster originally carried six hues drawn from the NBC palette, mapping the brand to its broadcast parent. In May 2026 the mark was refined with softer letterforms and a reduced, gradient set of five dots to scale better on small screens.
Peacock logo: official usage guidelines
Peacock doesn't offer a free public logo download. Here's the official word on how the Peacock logo may be used — straight from Peacock.
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Peacock Logo FAQ
What font is used in the Peacock logo?
The wordmark uses Peacock Sans, a custom geometric sans-serif created for the 2020 launch by loyalkaspar with type designers Kerns & Cairns and Victoria Rushton. Its angular cuts in the P and k subtly suggest a peacock's beak.
What colours are in the Peacock logo?
The wordmark is typically black (#000000), set beside a vertical cluster of dots in NBC-derived hues: yellow (#FCB711), orange (#F37021), red (#CC004C), purple (#6460AA), blue (#0089D0) and green (#0DB14B).
Who designed the Peacock logo?
The identity was designed by branding agency loyalkaspar, with the Peacock Sans typeface developed alongside Kerns & Cairns and Victoria Rushton, ahead of the service's 2020 debut.
What do the dots in the Peacock logo mean?
The coloured dots reference the multi-hued feathers of the classic NBC peacock, tying the streaming brand to its broadcast heritage. A 2026 refresh reduced them from six to five and added a gradient to align with the wider Comcast and NBC look.
Where can I get the official Peacock logo?
Peacock is a trademark of NBCUniversal, so any logo use should follow its brand and trademark rules. Refer to the official NBCUniversal newsroom page for Peacock at nbcuniversal.com rather than reusing third-party copies.
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