Twitch Logo
The Twitch logo uses Twitch Purple (#9146FF) and the custom-commissioned Roobert typeface — a rounded sans-serif developed exclusively for the brand. Founded in 2011, Twitch grew from a gaming live-stream spinoff of Justin.tv into the world's largest live-streaming platform, and its logo has reflected that evolution through several iterations of the iconic "Glitch" mark. Official logo assets are available to download at brand.twitch.com.
Twitch Logo Colours
HEX, RGB and CMYK values for the Twitch brand palette.
Twitch Logo Font
The Twitch wordmark is based on Roobert (custom commissioned typeface). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Twitch Logo History & Meaning
Twitch launched in 2011 as a live-streaming platform spun out of Justin.tv, and its early branding drew on simple logotype treatments. The company introduced the now-recognisable geometric "Glitch" icon around 2012 — a stylised face composed of flat rectangular shapes — alongside a wordmark set in a custom rounded sans-serif. After Amazon acquired Twitch in 2014, the identity was progressively refined; a major refresh in 2019 formalised Twitch Purple (#9146FF) as the primary brand colour and introduced the Roobert typeface, designed specifically for Twitch's brand system. The current mark pairs the Glitch icon and the Roobert wordmark to create a logo that reads as modern and playful across both light and dark backgrounds.
Download the official Twitch logo
Skip the blurry fakes. Get Twitch's real, high-resolution logo straight from their official brand library — the exact files Twitch approves for use.
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Twitch Logo FAQ
What font does the Twitch logo use?
The Twitch wordmark is set in Roobert, a custom rounded sans-serif typeface commissioned specifically for the Twitch brand. It is not commercially available.
What colour is the Twitch logo?
The primary Twitch brand colour is Twitch Purple, hex #9146FF. The logo also appears in black (#000000) and white (#FFFFFF) for use on coloured or dark backgrounds.
Who designed the Twitch logo and when?
The iconic Glitch icon was introduced around 2012 as part of the platform's initial brand identity. The 2019 refresh — which formalised the current purple palette and Roobert typeface — was developed by Twitch's in-house brand team.
What does the Twitch logo represent?
The geometric mark known as the "Glitch" depicts a stylised face built from flat rectangular blocks, evoking low-resolution pixel art and the visual language of gaming culture. The purple colour was chosen to give the platform a distinct identity separate from the red and blue tones common among other major tech platforms.
Where can I get the official Twitch logo?
Official Twitch logo files — including SVG, PNG, and brand usage guidelines — are available to download directly from brand.twitch.com.
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Disclaimer
Twitch and the Twitch logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Twitch. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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