Uber Logo
The Uber wordmark is set in Uber Move — a proprietary geometric sans-serif commissioned from Sharp Type — rendered in black (#000000) on white (#FFFFFF), with Uber Green (#06C167) used as an accent in app and marketing contexts. Designed by Wolff Olins and refined in 2018, the mark prioritises legibility at small screen sizes across 70+ countries. Official logo files, colour values, and usage rules are available at brand.uber.com.
Uber Logo Colours
HEX, RGB and CMYK values for the Uber brand palette.
Uber Logo Font
The Uber wordmark is based on Uber Move (custom typeface by Wolff Olins / Sharp Type). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Uber Logo History & Meaning
Uber launched in 2010 with a wordmark set in a generic sans-serif typeface. In 2016, branding agency Wolff Olins redesigned the identity with a new custom typeface called Uber Move, drawing on road-marking geometry. A further refinement in 2018 stripped back the visual system to a starkly minimal black-and-white wordmark, emphasising legibility at small sizes across app interfaces. The current logo uses only the word 'Uber' in a clean, geometric sans, reflecting the brand's move toward functional simplicity.
Download the official Uber logo
Skip the blurry fakes. Get Uber's real, high-resolution logo straight from their official brand library — the exact files Uber approves for use.
Tags
Uber Logo FAQ
What font does the Uber logo use?
The Uber logo uses Uber Move, a proprietary geometric sans-serif typeface commissioned from Sharp Type and developed in partnership with Wolff Olins during the 2016 brand overhaul.
What colour is the Uber logo?
The primary Uber wordmark is black (#000000) on a white (#FFFFFF) background. Uber Green (#06C167) serves as the brand's accent colour across app interfaces and marketing materials.
Who designed the Uber logo?
The 2016 Uber rebrand — which introduced Uber Move and the current visual language — was led by global branding agency Wolff Olins, with the custom typeface developed in collaboration with Sharp Type.
Why did Uber change its logo?
Uber overhauled its identity in 2016 and again in 2018 to create a cleaner, more globally neutral mark that would work reliably at small sizes on smartphones and across diverse markets. The shift away from the earlier stylised 'U' icon towards a plain wordmark reflects the brand's focus on legibility and consistency.
Where can I get the official Uber logo?
Official Uber logo files, brand colours, typography specs, and usage guidelines are available at brand.uber.com, Uber's Frontify-powered brand portal.
Disclaimer
Uber and the Uber logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Uber. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
Report / Request Removal →