Alibaba Logo
The Alibaba logo pairs a warm orange (around #FF6A00) with a custom lowercase rounded sans-serif wordmark, anchored by a stylised orange figure that reads as a smiling face. That smile is deliberate: it nods to the helpful, welcoming character of Ali Baba and signals the marketplace's friendly intent, a look that has stayed orange and curved since the company launched in Hangzhou in 1999. For approved logo files and usage terms, go to Alibaba Group's official media resource library.
Alibaba Logo Colours
HEX, RGB and CMYK values for the Alibaba brand palette.
Alibaba Logo Font
The Alibaba wordmark is based on Custom rounded sans-serif wordmark, set in lowercase with a smiling, ribbon-like 'A' figure above it. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Alibaba Logo History & Meaning
The Alibaba Group identity centres on a stylised orange figure that suggests a smiling face, meant to evoke the friendly, helpful spirit of the company's namesake from the tale of Ali Baba. The lowercase "Alibaba.com" wordmark sits beneath this mark in the company's signature orange, a colour chosen to feel warm, energetic and approachable. Over the years the mark has been refined into a cleaner, flatter form, but the curved smile motif and the bright orange have stayed constant since the company's founding in 1999 in Hangzhou.
Download the official Alibaba logo
Skip the blurry fakes. Get Alibaba's real, high-resolution logo straight from their official brand library — the exact files Alibaba approves for use.
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Alibaba Logo FAQ
What font is the Alibaba logo?
The Alibaba wordmark is a custom rounded sans-serif set in lowercase, rather than a standard off-the-shelf typeface. The soft, even curves of the letters are designed to match the friendly, smiling figure above the text.
What colour is the Alibaba logo?
Alibaba's primary colour is a warm orange, commonly rendered around #FF6A00 to #FF7300. Black is used for the wordmark in some monochrome and editorial layouts.
Who designed the Alibaba logo and what does it mean?
The mark was developed for Alibaba Group, founded by Jack Ma and partners in 1999. The orange figure is drawn to read as a smiling face, signalling the company's intent to be a friendly, helpful marketplace, echoing the welcoming character of Ali Baba from folklore.
Has the Alibaba logo changed over time?
Yes. The smiling-face symbol and signature orange have remained constant, but the design has been simplified and flattened over the years for cleaner reproduction across digital screens and print.
Where can I get the official Alibaba logo?
Alibaba Group provides official logo files through its media resource library at ali-home.alibaba.com/en-US/resource-logos. The assets there are intended for editorial use with proper attribution, so review the stated usage terms before downloading.
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Disclaimer
Alibaba and the Alibaba logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Alibaba. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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