Asana Logo
The Asana logo pairs a single coral colour, #F06A6A, with a lowercase Proxima Nova wordmark sitting beside three coral dots set in a triangle. That trio of dots nods to collaboration and to the yoga pose the company is named after, and it has anchored the brand since Asana's 2016 redesign. For approved logo files and usage rules, download the official kit from Asana's brand page at asana.com/brand.
Asana Logo Colours
HEX, RGB and CMYK values for the Asana brand palette.
Asana Logo Font
The Asana wordmark is based on Proxima Nova (semi-rounded lowercase wordmark). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Asana Logo History & Meaning
Asana's mark is built around three coral dots arranged in a loose triangle, a symbol the company uses to represent collaboration, balance, and shared goals. The current identity arrived with a 2016 rebrand that paired the dot mark with a lowercase wordmark, replacing the earlier flatter logotype the company launched with after Dustin Moskovitz and Justin Rosenstein founded Asana in 2008. The result is a deliberately warm, approachable look that leans on the single coral hue rather than a complex emblem.
Download the official Asana logo
Skip the blurry fakes. Get Asana's real, high-resolution logo straight from their official brand library — the exact files Asana approves for use.
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Asana Logo FAQ
What font is the Asana logo?
The Asana wordmark is set in Proxima Nova, rendered in semi-rounded lowercase letters for a soft, friendly feel.
What colour is the Asana logo?
The signature colour is coral, #F06A6A. The three-dot symbol stays coral while the wordmark shifts between dark and light depending on the background.
Who designed the Asana logo and what do the three dots mean?
Asana refreshed its identity in a 2016 rebrand led by its in-house and partner design teams. The three coral dots are meant to evoke collaboration and the balance the company associates with the yoga pose its name comes from.
Has the Asana logo changed over time?
Yes. Asana launched in 2008 with a flatter logotype, then introduced the current triangular three-dot symbol and lowercase Proxima Nova wordmark in its 2016 redesign, which it still uses today.
Where can I get the official Asana logo?
Asana publishes an official logo kit and usage rules on its brand page at asana.com/brand, where you can download the approved horizontal and vertical lockups in line with its trademark guidelines.
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Disclaimer
Asana and the Asana logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Asana. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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