IBM Logo
The IBM eight-bar logo is built from custom slab-serif lettering Paul Rand adapted from the City typeface, shown in IBM Blue (#0F62FE) or black (#161616) and reversed to white on dark backgrounds. Rand sliced the three letters into stripes in 1972 to suggest speed, and the mark has barely changed since. IBM gates the actual logo files behind its trademark rules, so head to the official IBM Design Language guidelines for approved assets.
IBM Logo Colours
HEX, RGB and CMYK values for the IBM brand palette.
IBM Logo Font
The IBM wordmark is based on Custom slab-serif lettering based on City Medium, with IBM Plex used across the wider brand system. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
IBM Logo History & Meaning
The eight-bar IBM logo was designed by Paul Rand in 1972, evolving from his earlier solid 1956 mark that used the City typeface. Rand sliced the three letters into horizontal stripes to suggest speed and dynamism while improving reproduction on the equipment of the day. The basic design has stayed essentially unchanged for more than fifty years, making it one of the longest-running corporate marks in use.
IBM logo: official usage guidelines
IBM doesn't offer a free public logo download. Here's the official word on how the IBM logo may be used — straight from IBM.
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IBM Logo FAQ
What font is the IBM logo?
The IBM wordmark uses custom slab-serif lettering that Paul Rand derived from the City Medium typeface. It is not a standard font you can type; across the rest of the brand IBM uses its own open-source family, IBM Plex.
What colour is the IBM logo?
IBM's current primary brand colour is IBM Blue, hex #0F62FE. The eight-bar wordmark is most often shown in black (#161616) or IBM Blue, and reversed to white (#FFFFFF) on dark backgrounds.
Who designed the IBM logo?
Graphic designer Paul Rand created the IBM identity, first the striped City-based wordmark in 1956 and then the famous eight-bar version in 1972. Rand also designed identities for ABC, UPS and Westinghouse.
Why does the IBM logo have stripes?
Rand cut the letters into eight horizontal bars in 1972 to convey speed and dynamism and to make the mark reproduce cleanly on the printing and screen technology of the era. The striped form has remained the standard IBM logo ever since.
Where can I get the official IBM logo?
IBM publishes its eight-bar logo and usage rules on the IBM Design Language site at ibm.com/design/language/ibm-logos/8-bar/. The logo is trademarked: IBM only releases the files to approved partners who agree to its logo guidelines, so check that page before using the mark.
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Disclaimer
IBM and the IBM logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by IBM. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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