Salesforce Logo
The Salesforce mark pairs a fluffy cloud symbol with a lowercase wordmark set in Salesforce Sans, coloured in Salesforce Blue (#00A1E0) against deep navy (#032D60) and white. The cloud was adopted to express the company's cloud-computing model, and the all-lowercase styling keeps the brand approachable. For the current logo files and usage rules, head to Salesforce Brand Central.
Salesforce Logo Colours
HEX, RGB and CMYK values for the Salesforce brand palette.
Salesforce Logo Font
The Salesforce wordmark is based on Salesforce Sans, a custom rounded humanist sans-serif lowercase wordmark. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Salesforce Logo History & Meaning
Salesforce launched in 1999 with a pioneering cloud-delivered CRM, and its identity grew up around a rounded cloud symbol that literally pictures software living in the cloud. The lowercase wordmark, rendered in the brand's own Salesforce Sans typeface, signals an approachable, friendly tone rather than a corporate one. Over the years the cloud has been simplified and the brand blue (#00A1E0) became the anchor of a wider palette that now leans on deep navy and white. The fluffy cloud remains the company's most recognisable, standalone asset.
Download the official Salesforce logo
Skip the blurry fakes. Get Salesforce's real, high-resolution logo straight from their official brand library — the exact files Salesforce approves for use.
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Salesforce Logo FAQ
What font is used in the Salesforce logo?
The wordmark is set in Salesforce Sans, the company's bespoke rounded humanist sans-serif, styled entirely in lowercase to feel friendly and approachable.
What are the Salesforce brand colors?
The signature colour is Salesforce Blue (#00A1E0), supported by a deep navy (#032D60) and white. The blue evokes sky and cloud imagery, reinforcing the cloud symbol.
Who designed the Salesforce logo and what does it mean?
Salesforce, founded in 1999 by Marc Benioff and partners, built its identity around a cloud symbol that represents its cloud-based software delivery. The mark has been refined in-house over time rather than credited to a single outside designer.
How has the Salesforce logo evolved?
The cloud symbol has been progressively simplified and rounded, and the palette expanded from the core Salesforce Blue to include deep navy and white. The cloud now works as a strong standalone icon separate from the wordmark.
Where can I get the official Salesforce logo?
Salesforce publishes its current logo files and usage rules through Salesforce Brand Central at brand.salesforce.com/brand/logo, where you can download the official cloud and wordmark artwork.
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Disclaimer
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