Shopify Logo
The Shopify logo pairs a green shopping bag (about #95BF47 with a darker #5E8E3E) and a black-or-white wordmark set in a custom italic sans-serif inspired by geometric grotesques like Founders Grotesk. The mark was simplified in its 2018 refresh, tightening the bag shape and letterforms while keeping the signature green. For the official logo files and usage rules, see Shopify's brand assets page at https://www.shopify.com/brand-assets.
Shopify Logo Colours
HEX, RGB and CMYK values for the Shopify brand palette.
Shopify Logo Font
The Shopify wordmark is based on Custom italic sans-serif wordmark (Shopify's proprietary type, based on a Founders Grotesk-style geometric grotesque). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Shopify Logo History & Meaning
Shopify was founded in 2006 by Tobias Lutke, Daniel Weinand and Scott Lake in Ottawa, Canada, after Lutke struggled to find good software to run an online snowboard shop. The brandmark pairs a stylized green shopping bag carrying a white "S" with a lowercase italic wordmark, signalling commerce and forward momentum. The company refreshed the identity in 2018, simplifying the bag shape and tightening the custom letterforms while keeping the signature green. The leaning wordmark and rising bag together reinforce the idea of merchants moving their businesses ahead.
Download the official Shopify logo
Skip the blurry fakes. Get Shopify's real, high-resolution logo straight from their official brand library — the exact files Shopify approves for use.
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Shopify Logo FAQ
What font is the Shopify logo?
The wordmark uses a custom italic sans-serif drawn for Shopify, a geometric grotesque in the spirit of Founders Grotesk. It is proprietary, so the exact typeface is not sold publicly.
What colors are in the Shopify logo?
The shopping-bag brandmark is green, roughly #95BF47 with a darker #5E8E3E for depth, and the wordmark is set in black or white (#FFFFFF) depending on the background.
Who designed the Shopify logo and when did it change?
The identity grew with the company that Tobias Lutke and his co-founders launched in 2006. Shopify updated the logo in 2018, simplifying the green shopping bag and refining the custom wordmark.
What does the Shopify logo mean?
The green shopping bag with a white "S" represents online retail and selling, while the italic, forward-leaning wordmark suggests merchants moving their businesses ahead.
Where can I get the official Shopify logo?
Shopify publishes downloadable logo files and usage rules on its official brand assets page at https://www.shopify.com/brand-assets, where you can grab the primary, monotone and shopping-bag versions.
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Disclaimer
Shopify and the Shopify logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Shopify. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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