Snapchat Logo
The Snapchat logo pairs a white ghost silhouette with Snap Yellow (#FFFC00) and supporting black (#000000), set in a geometric sans-serif close to Avenir Next. The faceless ghost, simplified in the 2013 redesign, nods to the app's original idea of disappearing messages. For the official logo file and usage rules, go to Snap's brand guidelines at snap.com/brand-guidelines.
Snapchat Logo Colours
HEX, RGB and CMYK values for the Snapchat brand palette.
Snapchat Logo Font
The Snapchat wordmark is based on Avenir Next, a geometric sans-serif, used for the Snapchat wordmark. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Snapchat Logo History & Meaning
Snapchat launched in 2011 from a Stanford project by Evan Spiegel, Bobby Murphy, and Reggie Brown, and its mascot has been a ghost from the start. The character, nicknamed Ghostface Chillah, reflects the app's original premise of disappearing photos and messages. The ghost was simplified over time, losing its face in the 2013 redesign to become the clean white silhouette set on a bright yellow background that the brand uses today. Parent company Snap Inc. adopted the name in 2016 as the business expanded beyond the messaging app.
Download the official Snapchat logo
Skip the blurry fakes. Get Snapchat's real, high-resolution logo straight from their official brand library — the exact files Snapchat approves for use.
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Snapchat Logo FAQ
What font does the Snapchat logo use?
Snapchat's wordmark is set in a geometric sans-serif close to Avenir Next, with even strokes and rounded letterforms; the icon itself is the faceless ghost rather than lettering.
What colours are in the Snapchat logo?
The signature colour is Snap Yellow (#FFFC00), with a white (#FFFFFF) ghost silhouette and black (#000000) used for outlines and type.
Who designed the Snapchat ghost logo?
The ghost mascot originated with co-founder Reggie Brown during the app's 2011 creation at Stanford; it was later simplified by the team, most notably in the 2013 redesign that removed the ghost's face.
What does the Snapchat ghost mean?
The ghost represents the app's founding idea of ephemeral, disappearing content, the playful character that appears and vanishes the way Snaps once did.
Where can I get the official Snapchat logo?
Snap publishes the official Ghost logo and brand assets on its brand guidelines page at snap.com/brand-guidelines, where you can download the logo and review the usage rules.
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Disclaimer
Snapchat and the Snapchat logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Snapchat. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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