X (Twitter) Logo
The X (Twitter) logo is a stark black (#000000) geometric X on a white (#FFFFFF) background — no wordmark, no serifs, just a custom letterform introduced in July 2023 when Elon Musk rebranded the platform from Twitter. The mark was crowdsourced and chosen publicly, making it one of the few major rebrand symbols selected via the platform it replaced. Official logo files and brand usage rules are available directly from the X Brand Toolkit at about.x.com.
X (Twitter) Logo Colours
HEX, RGB and CMYK values for the X (Twitter) brand palette.
X (Twitter) Logo Font
The X (Twitter) wordmark is based on Custom — no wordmark; the X mark is a bespoke geometric letterform. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
X (Twitter) Logo History & Meaning
The X logo debuted on July 23, 2023, when Elon Musk replaced Twitter's blue bird with a stark black-and-white X mark, accelerating a rebranding he had signalled since acquiring the company in October 2022. The letterform draws on a concept created by designer Sawyer Merritt and was chosen by Musk via a public poll on the platform itself. The X character continues a thread running through Musk's other ventures — X.com, SpaceX, and Tesla's Model X — reflecting his long-held ambition to build an 'everything app' under the X brand. The previous Twitter bird, designed in 2012 by Martin Grasser and Doug Bowman, was retired almost overnight when the new mark appeared on the San Francisco headquarters the same week.
Download the official X (Twitter) logo
Skip the blurry fakes. Get X (Twitter)'s real, high-resolution logo straight from their official brand library — the exact files X (Twitter) approves for use.
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X (Twitter) Logo FAQ
What font does the X (Twitter) logo use?
The current X logo has no wordmark and therefore uses no typeface — it is a standalone bespoke geometric X letterform. The previous Twitter logo used a custom sans-serif based on Chirp, Twitter's proprietary typeface, for its wordmark.
What colour is the X (Twitter) logo?
The primary X logo is black (#000000) on a white (#FFFFFF) background, or white on black for dark contexts. The brand palette is intentionally minimal with no accent colours, a deliberate break from the Twitter blue (#1DA1F2) era.
Who designed the X logo and when was it introduced?
The X mark was introduced on July 23, 2023, the day after Elon Musk began soliciting logo concepts publicly on Twitter. Designer Sawyer Merritt's X concept was widely credited as the basis for the final mark. The rollout replaced the bird logo on the app, website, and physical signage within days.
What does the X logo mean and why did Twitter change its brand?
The X aligns with Elon Musk's broader X brand universe spanning X.com (his original fintech venture), SpaceX, and Tesla's Model X, signalling his intent to transform the platform into a super-app for messaging, payments, and content. The bird was seen as limiting that vision, so it was retired alongside the Twitter name.
Where can I get the official X (Twitter) logo?
Official X logo files and brand usage guidelines are available at the X Brand Toolkit: about.x.com/en/who-we-are/brand-toolkit. The toolkit includes logo files and guidance on correct placement, sizing, and colour usage.
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Disclaimer
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