Adidas Logo
The Adidas corporate logo is rendered in black (#000000) on white (#FFFFFF), pairing the lowercase wordmark with the angled Three Bars that rise like a mountain. The Three Stripes device itself predates the symbol: Adi Dassler bought it from Finnish maker Karhu Sports in 1949 for two bottles of whisky and the equivalent of about 1,600 euros. For approved, current artwork, head to the official adidas press resources.
Adidas Logo Colours
HEX, RGB and CMYK values for the Adidas brand palette.
Adidas Logo Font
The Adidas wordmark is based on Custom geometric sans-serif wordmark, historically set close to ITC Avant Garde Gothic. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Adidas Logo History & Meaning
The lowercase "adidas" name comes from founder Adolf "Adi" Dassler, who started the company in Herzogenaurach, Germany, in 1949. The Three Stripes mark dates to 1949, when Dassler bought the design from Finnish brand Karhu Sports. The angled "Three Bars" mountain logo, where the stripes rise like a peak above the wordmark, was introduced in 1991 by creative director Peter Moore to suggest goals and the obstacles overcome to reach them, and it remains the main corporate logo today.
Download the official Adidas logo
Skip the blurry fakes. Get Adidas's real, high-resolution logo straight from their official brand library — the exact files Adidas approves for use.
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Adidas Logo FAQ
What font is the Adidas logo?
The "adidas" wordmark uses a custom geometric sans-serif drawn for the brand. It is close in feel to ITC Avant Garde Gothic, with even strokes and rounded forms, but it is a bespoke letterform rather than a stock typeface.
What colour is the Adidas logo?
The standard corporate logo is black (#000000) on a white (#FFFFFF) background. Adidas uses a black-and-white core palette and reverses the mark to white when it sits on dark backgrounds.
Who designed the Adidas logo?
The angled Three Bars "mountain" logo used today was created in 1991 by Peter Moore, then creative director at Adidas. The underlying Three Stripes mark goes back to founder Adi Dassler in 1949.
What does the Adidas mountain logo mean?
The three bars are stacked to look like a mountain, representing the challenges athletes face and the goals they push to reach. It replaced the flat Trefoil as the main brand mark in 1991, while the Trefoil stayed on as the badge for the Adidas Originals heritage line.
Where can I get the official Adidas logo?
Adidas publishes press images and brand materials through its official newsroom at news.adidas.com, where assets are provided for editorial use. Always check the accompanying usage terms, since the Adidas name and Three Stripes are protected trademarks.
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Disclaimer
Adidas and the Adidas logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Adidas. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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