Best Buy Logo
The Best Buy logo pairs a deep blue (#0046BE) and bright yellow (#FFF200) price tag with a bold black wordmark set in the brand's custom "Human BBY" type family. The 2018 refresh was the first time the lettering stepped outside the tag, shrinking that yellow sticker and parking it beside the final letter rather than wrapping the whole name. For approved logo files and usage rules, go to Best Buy's corporate brand page.
Best Buy Logo Colours
HEX, RGB and CMYK values for the Best Buy brand palette.
Best Buy Logo Font
The Best Buy wordmark is based on Custom "Human BBY" sans-serif wordmark (a proprietary type family commissioned for the brand). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Best Buy Logo History & Meaning
The yellow price tag has anchored Best Buy's identity since the company adopted the shorthand name in the 1980s, evoking a sticker you'd peel off a discounted product. In May 2018 Best Buy unveiled a refreshed logo that pulled the wordmark out of the tag for the first time: the name now sits in a bold black sans-serif, with a smaller blue-and-yellow tag tucked at the lower right of the final letter. The update was meant to feel cleaner and more modern across digital screens while keeping the tag that customers already recognised.
Download the official Best Buy logo
Skip the blurry fakes. Get Best Buy's real, high-resolution logo straight from their official brand library — the exact files Best Buy approves for use.
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Best Buy Logo FAQ
What font is the Best Buy logo?
The wordmark uses a proprietary sans-serif type family called "Human BBY," created for the brand and used in weights such as Regular, Medium and Bold. It is not a font you can buy off the shelf.
What colour is the Best Buy logo?
The signature tag uses Best Buy blue (#0046BE) and a bright yellow (#FFF200), while the wordmark itself is black on light backgrounds. The blue and yellow have defined the brand for decades.
Who designed the Best Buy logo and when?
Best Buy's yellow price-tag mark dates back to the 1980s, and the current version comes from a 2018 brand refresh that separated the wordmark from the tag. The redesign modernised the look for digital use while keeping the familiar tag.
What does the Best Buy logo mean?
The yellow shape is a stylised price tag, a nod to the retailer's roots in value and deals on electronics. In the 2018 update the tag was made smaller and moved beside the wordmark so the name reads clearly on its own.
Where can I get the official Best Buy logo?
Best Buy publishes downloadable logo files on its corporate brand page at corporate.bestbuy.com, including white-background and reversed versions. BEST BUY and the tag design are trademarks, so check the usage terms before using them.
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Disclaimer
Best Buy and the Best Buy logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Best Buy. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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