Coca-Cola Logo
The Coca-Cola wordmark runs Coca-Cola Red (#F40009) on white (#FFFFFF) in a flowing Spencerian script that has barely changed since 1887. The curling letters were not designed by a marketer or typographer but by Frank Mason Robinson, the company bookkeeper who also coined the name. Grab the official high-resolution vector from The Coca-Cola Company.
Coca-Cola Logo Colours
HEX, RGB and CMYK values for the Coca-Cola brand palette.
Coca-Cola Logo Font
The Coca-Cola wordmark is based on a flowing Spencerian script wordmark, hand-lettered rather than set in any standard typeface. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Coca-Cola Logo History & Meaning
The script was penned in 1887 by Frank Mason Robinson, bookkeeper to inventor John Pemberton, who chose the alliterative name and wrote it out in the Spencerian penmanship then standard in American business correspondence. The form has stayed remarkably consistent for well over a century, with the most lasting refinements arriving in 1941. The familiar red-and-white palette became fixed brand property in the early twentieth century, and a brief 1980s addition of a white wave (the "Dynamic Ribbon") gave the wordmark its modern packaging context.
Get the official Coca-Cola logo
The most reliable source is Coca-Cola's own website — start there for current, approved brand assets.
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Coca-Cola Logo FAQ
What font is the Coca-Cola logo?
It is not a font at all but custom hand-lettering in the Spencerian script style that was common in 19th-century American business writing. Because the letterforms were drawn by hand, no off-the-shelf typeface matches the original exactly.
What colour is the Coca-Cola logo?
The wordmark uses Coca-Cola Red, roughly #F40009, set against white (#FFFFFF). The red has been the brand's signature colour since the early 1900s.
Who designed the Coca-Cola logo?
Frank Mason Robinson, the company bookkeeper, created the script in 1887. He also suggested the Coca-Cola name and wrote it in his own Spencerian hand.
Has the Coca-Cola logo changed over the years?
Surprisingly little. The core script has stayed close to Robinson's 1887 original, with the most notable refinement in 1941 and the addition of the white "Dynamic Ribbon" wave in the 1960s to 1980s for packaging.
Where can I download the official Coca-Cola logo?
Official, approved brand assets come from The Coca-Cola Company at coca-colacompany.com; the company manages its authorised logo files through a brand asset portal. The logo is a registered trademark, so check the usage terms before any commercial use.
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Disclaimer
Coca-Cola and the Coca-Cola logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Coca-Cola. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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