American Express Logo
The American Express logo pairs Bright Blue (#006FCF) with a darker navy (#00175A) on white, set in custom uppercase sans-serif lettering drawn by MCKL and Pentagram from the brand's original Helvetica-based wordmark. The "Blue Box" has carried that centred lettering across a solid blue square since 1975, and a 2018 redesign refined the letterforms without changing the silhouette. For approved artwork and usage rules, go to the official American Express newsroom and brand channels rather than third-party copies.
American Express Logo Colours
HEX, RGB and CMYK values for the American Express brand palette.
American Express Logo Font
The American Express wordmark is based on Custom uppercase sans-serif lettering by MCKL and Pentagram, descended from the brand's original Helvetica-based wordmark. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
American Express Logo History & Meaning
The American Express "Blue Box" first appeared in 1975, with its outlined block lettering set across a solid blue square. In 2018 the firm Pentagram, led by Abbott Miller, gave the mark its first major refresh in decades, working with type designer Jeremy Mickel of MCKL to redraw the letterforms so they stayed legible at small sizes and could also stand on their own outside the box. The square, the centred wordmark and the deep-blue palette were kept intact, so the identity reads as a careful tightening of a familiar mark rather than a reinvention.
Get the official American Express logo
The most reliable source is American Express's own website — start there for current, approved brand assets.
Categories
Tags
American Express Logo FAQ
What font is the American Express logo?
It uses custom uppercase sans-serif lettering created by type foundry MCKL with Pentagram for the 2018 refresh. The shapes descend from the brand's original 1970s wordmark, which was built on a Helvetica-style geometric sans, so it is not a standard off-the-shelf font.
What colour is the American Express logo?
The core colour is Bright Amex Blue, roughly #006FCF, shown on a white field. A darker navy near #00175A is used as a secondary blue across the brand.
Who designed the American Express logo?
The "Blue Box" dates to 1975. The current version comes from a 2018 redesign by the firm Pentagram, led by Abbott Miller, with custom lettering by Jeremy Mickel of MCKL.
How has the American Express logo changed over time?
The square box, centred wordmark and blue palette have stayed consistent since the 1970s. The 2018 update redrew the letterforms for sharper legibility at small sizes and let the wordmark work on its own outside the box, but kept the overall look familiar.
Where can I get the official American Express logo?
American Express owns the logo as a registered trademark, so use it only with permission. For approved assets and usage rules, refer to the official American Express newsroom and brand channels rather than unofficial download sites.
Related Logos
Disclaimer
American Express and the American Express logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by American Express. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
Report / Request Removal →