Goldman Sachs Logo
The Goldman Sachs logo is a typographic wordmark set in the firm's signature sky blue (around #6B96C3) and dark navy, drawn in its custom GS Serif and GS Sans lettering that grew out of the earlier Goldman Sans typeface by Dalton Maag. A 2022 identity refresh brought back classic serif type and a compact "GS" ligature monogram now used as the company's social avatar. For approved logo files and usage rules, go to the official Goldman Sachs site.
Goldman Sachs Logo Colours
HEX, RGB and CMYK values for the Goldman Sachs brand palette.
Goldman Sachs Logo Font
The Goldman Sachs wordmark is based on Custom serif and sans-serif lettering from the firm's GS Serif and GS Sans type system (built on the earlier Goldman Sans by Dalton Maag). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Goldman Sachs Logo History & Meaning
Goldman Sachs has carried its name as a plain wordmark since the firm was founded in New York in 1869, leaning on typography rather than a pictorial symbol. For years the identity used the clean Goldman Sans family commissioned from type foundry Dalton Maag, and a 2022 refresh restored more classic serif typography alongside a tightly drawn "GS" ligature monogram now used as the firm's social avatar. The wordmark is most often set in the firm's signature sky blue, a colour associated with Goldman Sachs for decades.
Get the official Goldman Sachs logo
The most reliable source is Goldman Sachs's own website — start there for current, approved brand assets.
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Goldman Sachs Logo FAQ
What font is the Goldman Sachs logo?
It uses the firm's own lettering from its GS Serif and GS Sans type system, which evolved from the earlier Goldman Sans family designed by Dalton Maag. The wordmark is not a standard off-the-shelf font.
What colour is the Goldman Sachs logo?
The wordmark is built around Goldman Sachs' signature sky blue, commonly given as around #6B96C3, often paired with dark navy (#0A1B2E) or white depending on the background. The blue has been linked to the firm for decades.
Who designed the Goldman Sachs logo?
Goldman Sachs has used a typographic wordmark since the firm began in 1869, so there is no single named logo designer. Its modern type, Goldman Sans, was created by British foundry Dalton Maag, and later evolved into the in-house GS Serif and GS Sans system.
Has the Goldman Sachs logo changed over time?
Yes. The identity stayed close to a simple wordmark for generations, adopted the bespoke Goldman Sans typeface around 2020, and was refreshed in 2022 to restore more classic serif typography and reintroduce a tightly drawn "GS" ligature monogram.
Where can I get the official Goldman Sachs logo?
Goldman Sachs does not offer a public logo download; the mark is a registered trademark. For approved assets and usage guidance, visit the official Goldman Sachs site at goldmansachs.com or contact the firm's media relations team.
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Disclaimer
Goldman Sachs and the Goldman Sachs logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Goldman Sachs. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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