JPMorgan Chase Logo
The JPMorganChase wordmark pairs a warm bronze (#8F5A39) with the long-standing Chase blue (#117ACA), set in the bank's proprietary JPMC Tiempos serif. The 2024 rebrand fused the name into one word and retired the octagon symbol the firm had used since 1961, letting the typography stand on its own. For approved logo files and usage rules, go to the official JPMorganChase media center.
JPMorgan Chase Logo Colours
HEX, RGB and CMYK values for the JPMorgan Chase brand palette.
JPMorgan Chase Logo Font
The JPMorgan Chase wordmark is based on JPMC Tiempos, a proprietary serif typeface with sharp character tails. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
JPMorgan Chase Logo History & Meaning
In 2024 the company consolidated its name into a single word, JPMorganChase, dropping the spaces and the "& Co." abbreviation in favour of a tighter serif wordmark. The refresh moved away from the angular octagon mark that Chase had carried since 1961 and leaned on typography alone, set in the firm's bespoke JPMC Tiempos serif. The new palette pairs a warm bronze with the established Chase blue, with the brown said to echo the firm's redeveloped 270 Park Avenue headquarters in New York.
JPMorgan Chase logo: official usage guidelines
JPMorgan Chase doesn't offer a free public logo download. Here's the official word on how the JPMorgan Chase logo may be used — straight from JPMorgan Chase.
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JPMorgan Chase Logo FAQ
What font is the JPMorgan Chase logo?
The wordmark uses JPMC Tiempos, a proprietary serif typeface created for the brand. It is a bold serif with sharp character tails that give the logotype a formal, authoritative feel.
What colour is the JPMorgan Chase logo?
The current brand pairs a warm bronze (#8F5A39) with the established Chase blue (#117ACA), supported by travertine off-white (#F4EFE7) and black. The bronze was introduced with the 2024 identity.
Who designed the JPMorgan Chase logo and when did it change?
The most recent identity arrived in 2024, when the firm unified its name into the single word JPMorganChase. The redesign replaced the older two-word logo and removed the long-running octagon symbol.
What does the JPMorgan Chase logo mean and how has it evolved?
Chase used an angular octagon mark from 1961 until the 2024 refresh, which dropped the symbol in favour of a typographic wordmark. The added bronze tone is widely linked to the firm's redeveloped 270 Park Avenue headquarters, signalling stability and a modern corporate identity.
Where can I get the official JPMorgan Chase logo?
JPMorganChase restricts its wordmark through brand and trademark guidelines rather than offering a free public download. Refer to the official JPMorganChase media center and brand usage rules for approved assets and permissions.
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JPMorgan Chase and the JPMorgan Chase logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by JPMorgan Chase. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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