Apple Logo
The Apple logo is a single-colour bitten-apple silhouette, shown in black (#000000), white, or silver-grey (#A2AAAD) with no wordmark or typeface at all. Designer Rob Janoff drew the bite in 1977 so the shape would not be mistaken for a cherry, and Apple retired the original rainbow stripes in 1998. Apple does not publish a free logo download, so check Apple's official trademark guidelines before using the mark.
Apple Logo Colours
HEX, RGB and CMYK values for the Apple brand palette.
Apple Logo Font
The Apple wordmark is based on No wordmark text; the mark is the silhouette of a bitten apple, used alone since 1998. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Apple Logo History & Meaning
Apple's first logo in 1976 showed Isaac Newton under an apple tree, but it was quickly replaced the following year by Rob Janoff's bitten-apple silhouette. Janoff added the bite partly so the shape would not be mistaken for a cherry, and the original 1977 version wore six coloured stripes. Apple dropped the rainbow in 1998 for a single solid colour, and the mark has since appeared mostly in flat black, white, or silver depending on the surface.
Apple logo: official usage guidelines
Apple doesn't offer a free public logo download. Here's the official word on how the Apple logo may be used — straight from Apple.
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Apple Logo FAQ
What font is the Apple logo?
The current Apple logo has no text or wordmark at all, so it uses no typeface. It is purely the bitten-apple silhouette, and Apple's surrounding marketing type today is its custom San Francisco family.
What colour is the Apple logo?
The modern Apple logo is a single solid colour, most often black (#000000) or white, and silver-grey (around #A2AAAD) on hardware. The multi-coloured rainbow version was retired in 1998.
Who designed the Apple logo?
Graphic designer Rob Janoff created the bitten-apple mark in 1977 while at the Regis McKenna agency. He has said the bite was added so the apple would not read as a cherry or other round fruit.
Why does the Apple logo have a bite taken out of it?
According to designer Rob Janoff, the bite was a practical choice to give the silhouette scale and stop it looking like a tomato or cherry. The popular byte/Bible theories are after-the-fact myths, not the original intent.
Where can I download the official Apple logo?
Apple does not offer a public logo download for general reuse. Its trademark and brand rules are published on Apple's Copyright and Trademark Guidelines page, and authorised partners access artwork through Apple's own channels.
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Disclaimer
Apple and the Apple logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Apple. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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