ASUS Logo
The ASUS logo is a forward-slanted italic serif wordmark set in black (#000000), often paired with the brand's deep corporate blue (#00539B) on white (#FFFFFF). The name itself is a clever clip of "Pegasus" trimmed to the last four letters so it lands high in alphabetical lists. For the approved logo files and usage rules, go straight to the official ASUS Pressroom corporate assets.
ASUS Logo Colours
HEX, RGB and CMYK values for the ASUS brand palette.
ASUS Logo Font
The ASUS wordmark is based on Custom italic serif wordmark with squared, angular letterforms. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
ASUS Logo History & Meaning
The ASUS name comes from Pegasus, the winged horse of Greek mythology, with the company dropping the first three letters so the brand would sort near the top of alphabetical listings. The slanted, serif-style wordmark has been refined over the years but has kept its forward-leaning italic stance that suggests motion and momentum. Modern brand applications pair the black or deep-blue wordmark with a clean, minimal layout, and the company's ROG (Republic of Gamers) sub-brand carries its own distinct emblem.
Download the official ASUS logo
Skip the blurry fakes. Get ASUS's real, high-resolution logo straight from their official brand library — the exact files ASUS approves for use.
Categories
Tags
ASUS Logo FAQ
What font is the ASUS logo?
It is a custom italic serif wordmark rather than a standard off-the-shelf typeface. The letters are squared and angular with a forward lean that gives the mark its sense of motion.
What colour is the ASUS logo?
The wordmark is most often rendered in black (#000000), and ASUS pairs it with a deep corporate blue (#00539B) on a white (#FFFFFF) background in much of its branding.
Where does the ASUS name and logo come from?
ASUS is derived from Pegasus, the winged horse of Greek mythology, with the first three letters dropped. Trimming it this way also pushes the brand toward the top of alphabetical product listings.
Has the ASUS logo changed over time?
The wordmark has been refined and modernised across the years but has kept its signature slanted italic serif styling. The forward lean has remained a constant identifier for the brand.
Where can I get the official ASUS logo?
ASUS publishes its logo files through the official ASUS Pressroom corporate assets section. Use that source for approved logos and follow the company's trademark usage guidelines.
Related Logos
Disclaimer
ASUS and the ASUS logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by ASUS. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
Report / Request Removal →