Amazon Web Services Logo
The Amazon Web Services logo runs on two colours, orange (#FF9900) and a deep slate ink (#232F3E), set in a bold rounded sans-serif close to Amazon Ember. The orange smile curving under the letters is borrowed straight from the parent Amazon mark, linking the cloud business to the retail giant that built it. For the official high-resolution logo and usage rules, head to the AWS trademark guidelines page.
Amazon Web Services Logo Colours
HEX, RGB and CMYK values for the Amazon Web Services brand palette.
Amazon Web Services Logo Font
The Amazon Web Services wordmark is based on a bold, rounded custom sans-serif wordmark (close to Amazon Ember). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Amazon Web Services Logo History & Meaning
The current Amazon Web Services mark arrived in 2017, replacing the earlier all-caps yellow-and-grey treatment with a cleaner lockup that pairs the "aws" letters with a curved orange smile arrow beneath them. That arrow deliberately echoes the smile in the parent Amazon logo, tying the cloud division to its retail roots while signalling a separate identity. The dark slate "AWS" letters sit above the orange swoosh, giving the brand a more confident, enterprise-ready look as it grew into the dominant cloud platform.
Amazon Web Services logo: official usage guidelines
Amazon Web Services doesn't offer a free public logo download. Here's the official word on how the Amazon Web Services logo may be used — straight from Amazon Web Services.
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Amazon Web Services Logo FAQ
What font is the Amazon Web Services logo?
The wordmark uses a custom bold, rounded sans-serif that is very close to Amazon Ember, the typeface family Amazon uses across its brands. It is not a standard off-the-shelf font, so the lettering is drawn specifically for the logo.
What colour is the Amazon Web Services logo?
AWS uses orange (#FF9900) for the smile arrow and a dark slate grey-blue (#232F3E) for the lettering. The orange is the signature accent and the slate keeps the mark looking professional and enterprise-focused.
Who designed the Amazon Web Services logo?
The logo is an in-house Amazon brand asset rather than the work of a single publicly credited designer. The current version was introduced in 2017 as part of a wider refresh of the AWS identity.
What does the Amazon Web Services logo mean?
The curved orange arrow under the letters mirrors the smile in the main Amazon logo, signalling that AWS is part of Amazon while standing on its own. The dark, simple lettering reflects a serious, infrastructure-grade brand built for businesses and developers.
Where can I download the official Amazon Web Services logo?
Official AWS marks and the rules for using them are published on the AWS trademark guidelines page at aws.amazon.com/trademark-guidelines. Use that source for approved assets, since AWS restricts how its logo may be reproduced.
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Disclaimer
Amazon Web Services and the Amazon Web Services logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Amazon Web Services. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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