Budweiser Logo
The Budweiser logo pairs a single bold red (#C8102E) with white in a custom hand-lettered script set inside the brand's signature bowtie shape. The bowtie device traces back to the brand's 19th-century label, but the streamlined mark you see today was drawn by agency Jones Knowles Ritchie and launched worldwide in 2016. For approved artwork and current usage rules, go to the official Anheuser-Busch media library.
Budweiser Logo Colours
HEX, RGB and CMYK values for the Budweiser brand palette.
Budweiser Logo Font
The Budweiser wordmark is based on Custom hand-lettered script wordmark, set on a red bowtie shape. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Budweiser Logo History & Meaning
Budweiser launched in 1876, and its packaging has long carried a script wordmark wrapped in an ornate crest with a crown and the bowtie device. The version most people recognise today was created by branding agency Jones Knowles Ritchie and rolled out globally in 2016, which simplified the heritage label into a cleaner red bowtie holding the white script name. The redesign stripped back decades of decorative detail while keeping the bowtie silhouette and crown that connect the mark to the brand's late-1800s roots.
Download the official Budweiser logo
Skip the blurry fakes. Get Budweiser's real, high-resolution logo straight from their official brand library — the exact files Budweiser approves for use.
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Budweiser Logo FAQ
What font is the Budweiser logo?
The wordmark is not a font you can buy off the shelf. It is a custom hand-lettered script created for the brand, set across the red bowtie shape.
What colour is the Budweiser logo?
The logo runs on Budweiser red (#C8102E) with the script lettering reversed out in white (#FFFFFF). Red and white are the two colours that define the mark.
Who designed the Budweiser logo?
The current logo was designed by the global branding agency Jones Knowles Ritchie and rolled out in 2016. It builds on the bowtie and crest that the brand has used since the late 1800s.
Why does the Budweiser logo use a bowtie shape?
The bowtie comes from Budweiser's historic packaging and has appeared on the brand's labels and cans for generations. The 2016 redesign kept that silhouette while clearing away the older label's heavy ornamentation.
Where can I get the official Budweiser logo?
Official Budweiser and Anheuser-Busch assets live in the Anheuser-Busch media library. The logo is a registered trademark, so commercial use needs written permission from the brand.
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Disclaimer
Budweiser and the Budweiser logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Budweiser. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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