Dunkin' Logo
The Dunkin' logo pairs the brand's orange (#FF6E0C) and pink (#DA1884) in a rounded, lowercase custom sans-serif wordmark that dates back to 1973. When the chain dropped 'Donuts' from its name in 2018, it kept that same lettering and colour pair, so the shortened mark still reads as the donut shop everyone grew up with. For approved logo files and usage rules, refer to Dunkin's official newsroom and brand guidelines.
Dunkin' Logo Colours
HEX, RGB and CMYK values for the Dunkin' brand palette.
Dunkin' Logo Font
The Dunkin' wordmark is based on Custom rounded sans-serif wordmark, lowercase, derived from the lettering the brand has used since 1973. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Dunkin' Logo History & Meaning
The lowercase 'Dunkin'' wordmark in orange and pink traces back to the 1973 'Dunkin' Donuts' identity, whose plump, friendly lettering and two-colour palette became the chain's signature. In 2018 the company dropped 'Donuts' from its name and rebranded simply as 'Dunkin'', a change developed with agency Jones Knowles Ritchie that kept the familiar font and colours while trimming the wordmark down. The result is a shorter, cleaner mark meant to reflect a faster, coffee-forward business without abandoning decades of recognition.
Dunkin' logo: official usage guidelines
Dunkin' doesn't offer a free public logo download. Here's the official word on how the Dunkin' logo may be used — straight from Dunkin'.
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Dunkin' Logo FAQ
What font is the Dunkin' logo?
It uses a custom rounded sans-serif wordmark set in lowercase. The plump, friendly lettering is a proprietary design rooted in the chain's 1973 identity rather than an off-the-shelf typeface.
What colour is the Dunkin' logo?
The wordmark combines Dunkin' orange (roughly #FF6E0C) with the brand's pink/magenta (around #DA1884). These two colours have anchored the identity since the 1970s.
Who designed the current Dunkin' logo?
The 2018 rebrand that shortened the name to simply 'Dunkin'' was developed with the agency Jones Knowles Ritchie. The underlying lettering and colours, however, descend from the original 1973 Dunkin' Donuts mark.
Why did Dunkin' change its logo?
In 2018 the company dropped 'Donuts' from its name to signal a faster, more coffee- and beverage-focused business. It deliberately retained the familiar font and orange-and-pink palette so longtime customers would still recognise it.
Where can I get the official Dunkin' logo?
Refer to Dunkin's official newsroom at news.dunkindonuts.com and its brand guidelines for approved assets and usage rules. The logo shown here is displayed for reference only, and trademark rights remain with Dunkin'.
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Dunkin' and the Dunkin' logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Dunkin'. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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