Dell Logo
Dell's wordmark runs in Dell Blue (#007DB8), with white (#FFFFFF) reserved for dark backgrounds, set in a custom geometric sans-serif rather than a stock font. The giveaway detail is the tilted capital E, a deliberate echo of founder Michael Dell's goal to "turn the world on its ear." For approved artwork and usage rules, go to Dell's official brand guidelines.
Dell Logo Colours
HEX, RGB and CMYK values for the Dell brand palette.
Dell Logo Font
The Dell wordmark is based on Custom geometric sans-serif wordmark with a tilted, gapped capital E. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Dell Logo History & Meaning
Dell's wordmark dates back to the company Michael Dell founded in 1984, and its defining quirk has stayed remarkably consistent: the capital E is rotated slightly off its baseline. That tilted E is a nod to founder Michael Dell's wish to "turn the world on its ear." The mark was modernised in 2016 alongside the creation of Dell Technologies, trimming the older circular ring treatment down to a cleaner, flatter blue wordmark while keeping the signature slanted E.
Dell logo: official usage guidelines
Dell doesn't offer a free public logo download. Here's the official word on how the Dell logo may be used — straight from Dell.
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Dell Logo FAQ
What font is the Dell logo?
The Dell logo is a custom geometric sans-serif wordmark rather than a standard off-the-shelf typeface. Its most recognisable trait is the capital E, which is tilted and has an open gap, so it doesn't match any common system font exactly.
What colour is the Dell logo?
Dell's primary colour is Dell Blue, hex #007DB8. The wordmark is usually shown in that blue or in white (#FFFFFF) when placed on darker backgrounds.
Who designed the Dell logo and why is the E tilted?
The brand traces back to founder Michael Dell, who started the company in 1984. The slanted capital E reflects his stated ambition to "turn the world on its ear," and that tilt has become the logo's defining feature.
How has the Dell logo changed over time?
For years the wordmark sat inside a circular ring device, but in 2016, when Dell Technologies was formed after the EMC merger, the company simplified the mark to a flat blue wordmark without the ring. The tilted E was kept throughout the redesign.
Where can I get the official Dell logo?
Dell publishes its brand and logo usage rules through the Dell Design System brand guidelines at delldesignsystem.com/partners/brand. Check those official guidelines for approved logo usage and partner access before using the mark.
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Disclaimer
Dell and the Dell logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Dell. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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