HP Logo
The HP logo pairs Electric Blue (#0096D6) with white, using a lowercase italic 'hp' drawn as two thin diagonal strokes inside a circle. Designed in 2008 by Moving Brands for HP's premium product lines, the badge compresses the initials the company had carried since 1979 into a single quiet symbol. For approved logo files, colour values and usage rules, see HP's official Brand Central resource library.
HP Logo Colours
HEX, RGB and CMYK values for the HP brand palette.
HP Logo Font
The HP wordmark is based on Lowercase italic 'hp' lettering set in a slanted geometric sans-serif, paired today with HP's custom Forma DJR Office typeface for wordmarks.. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
HP Logo History & Meaning
HP's current mark is the circular blue badge introduced in 2008 and developed under design lead Sam Yen with the agency Moving Brands. It distils the lowercase 'h' and 'p' that the company had used since 1979 into two thin diagonal strokes enclosed in a ring, drawing on Hewlett-Packard's earliest cursive-derived initials from when Bill Hewlett and Dave Packard founded the firm in a Palo Alto garage in 1939. The 2008 logo was created for HP's premium and design-led products and now stands alongside the long-running square 'hp' lettermark across the brand.
HP logo: official usage guidelines
HP doesn't offer a free public logo download. Here's the official word on how the HP logo may be used — straight from HP.
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HP Logo FAQ
What font is the HP logo?
The HP circle logo is custom lettering rather than a stock font, drawing the lowercase 'h' and 'p' as slanted geometric strokes. HP's broader brand identity now uses a bespoke typeface called HP Forma DJR Office for headlines and body copy.
What colour is the HP logo?
HP's primary brand colour is Electric Blue, shown on its brand assets at roughly #0096D6, set against white. The logo is most often used in solid blue or reversed to white on a coloured background.
Who designed the HP logo?
The current 2008 circular logo was created by the design studio Moving Brands, working with HP under design lead Sam Yen. It built on the lowercase 'hp' lettermark HP had used since 1979.
What does the HP logo mean and how has it evolved?
The mark abstracts the founders' initials, Hewlett and Packard, who started the company in a Palo Alto garage in 1939. Over time the original cursive monogram became a square lowercase 'hp' in 1979 and then the minimalist circular badge in 2008, which now coexists with the classic lettermark.
Where can I get the official HP logo?
HP publishes its trademark and brand-usage rules through HP Brand Central. The downloadable logo files sit behind a secure login, so review the official guidelines there for approved usage rather than expecting a free public download.
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Disclaimer
HP and the HP logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by HP. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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