Lenovo Logo
The Lenovo logo pairs a single brand red (#E2231A) with white, set in a custom bold geometric sans-serif wordmark tucked inside a red box. That box is the clever part: it can shift colour or texture for different campaigns while the lettering never changes, giving the brand one mark that flexes everywhere. For approved logo files and usage rules, go to Lenovo's official press and brand resources rather than third-party copies.
Lenovo Logo Colours
HEX, RGB and CMYK values for the Lenovo brand palette.
Lenovo Logo Font
The Lenovo wordmark is based on Custom bold geometric sans-serif wordmark (similar in feel to Montserrat/Gilroy). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Lenovo Logo History & Meaning
The current Lenovo logo arrived on 15 April 2015, developed with Saatchi & Saatchi New York, replacing the older blue-and-grey badge with a flexible system built around a red box. The wordmark sets the company name in a custom bold sans-serif, and the box that frames it can change colour or pattern while the lettering stays consistent. The red signals energy and confidence and nods to Lenovo's roots in China, where the colour carries strong cultural meaning.
Lenovo logo: official usage guidelines
Lenovo doesn't offer a free public logo download. Here's the official word on how the Lenovo logo may be used — straight from Lenovo.
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Lenovo Logo FAQ
What font is the Lenovo logo?
It uses a custom bold geometric sans-serif drawn specifically for the brand. It is not a standard system font, though its clean, even-weight letterforms feel close to typefaces like Montserrat or Gilroy.
What colour is the Lenovo logo?
The logo is built on Lenovo red, roughly #E2231A, with the wordmark in white inside the red box. Red was chosen to signal energy and confidence and reflects the brand's Chinese heritage.
Who designed the Lenovo logo?
The current logo system was created with agency Saatchi & Saatchi New York and launched on 15 April 2015. It replaced Lenovo's earlier blue-and-grey mark with a more flexible red-box identity.
What does the Lenovo logo mean and how has it changed?
The red box acts as a container that can change colour or pattern across campaigns while the wordmark stays fixed, so the brand reads consistently everywhere. The 2015 redesign moved Lenovo from a static badge to this adaptable system, emphasising energy and unity.
Where can I get the official Lenovo logo?
Use Lenovo's official press and brand resources, starting at the Lenovo StoryHub press kits page (news.lenovo.com/press-kits). Official logo files and full usage guidelines are provided there and through Lenovo's brand portals rather than as a free public download.
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Disclaimer
Lenovo and the Lenovo logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Lenovo. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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