LG Logo
The LG logo runs on two reds, Heritage Red (#A50034) and the brighter 2023 Active Red (#FD312E), set against black, with the "LG" drawn as a custom wordmark backed by LG's proprietary EI Headline and EI Text fonts. Look closely and the circle is a winking face built from the letters L and G, and since the 2023 Wolff Olins refresh it can animate through eight expressions. Grab approved vector and PNG files straight from LG's official Brand Assets page.
LG Logo Colours
HEX, RGB and CMYK values for the LG brand palette.
LG Logo Font
The LG wordmark is based on Custom LG wordmark; LG pairs it with its proprietary LG EI Headline and LG EI Text typefaces across the brand system. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
LG Logo History & Meaning
The familiar circular mark dates to 1995, when Lucky-GoldStar rebranded as LG and adopted the "Life's Good" slogan. The designer tucked the letters L and G into a circle so they read as a stylised winking face, with the dot as a nose and the curved G as a cheek and chin. In 2023 the agencies Wolff Olins and LG refreshed it into a flatter, more vivid mark and gave it eight animated expressions, so the face can nod, wink, and smile on screens.
Download the official LG logo
Skip the blurry fakes. Get LG's real, high-resolution logo straight from their official brand library — the exact files LG approves for use.
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LG Logo FAQ
What font is the LG logo?
The "LG" letters are a custom drawn wordmark rather than a stock typeface. Across the wider brand system, LG uses two proprietary fonts it calls LG EI Headline and LG EI Text.
What colour is the LG logo?
Its signature colour is Heritage Red, a deep crimson at #A50034. The 2023 refresh added a brighter Active Red, #FD312E, and the system also uses black (#000000) for the wordmark.
Who designed the LG logo?
The original face-in-a-circle mark was introduced in 1995 with LG's rebrand from Lucky-GoldStar. The 2023 update was led by the global branding agency Wolff Olins working with LG.
What does the LG logo mean?
The circle hides a smiling, winking face built from the letters L and G, meant to convey a friendly, human personality. It ties to LG's long-running "Life's Good" slogan, and the 2023 version can animate into eight different expressions.
Where can I get the official LG logo?
LG hosts approved logo files on its Brand Assets page at lg.com, which offers vector (AI) and PNG downloads in red, mono-black, and mono-white variants. Use those official files and follow LG's brand guidelines rather than copying the reference image shown here.
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Disclaimer
LG and the LG logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by LG. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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