Panasonic Logo
The Panasonic logo is a bold sans-serif wordmark, historically set in Panasonic Blue (#0040BE, Pantone 2728 C) and rendered in white or black on contrasting backgrounds. Its lettering, based on Helvetica Black, has remained virtually unchanged since 1971, making it one of the most consistent logos in consumer electronics. For approved logo files and usage rules, see Panasonic's official brand page.
Panasonic Logo Colours
HEX, RGB and CMYK values for the Panasonic brand palette.
Panasonic Logo Font
The Panasonic wordmark is based on Custom bold sans-serif wordmark based on Helvetica Black, with thick strokes and straight terminal cuts. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Panasonic Logo History & Meaning
Panasonic began as a brand name coined by Matsushita Electric in 1955 for loudspeakers built for the U.S. export market, joining the Greek root "pan" (all) with "sonic" (sound) to suggest sound reaching everyone. The wordmark moved through several forms in the 1950s and 1960s before settling on the clean title-case lettering introduced in 1971, which has stayed essentially unchanged ever since. No individual designer is publicly credited; the mark came from in-house teams at Matsushita. The deep "Panasonic Blue" became the corporate color in 1974, and the company adopted Panasonic as its global name in 2008.
Panasonic logo: official usage guidelines
Panasonic doesn't offer a free public logo download. Here's the official word on how the Panasonic logo may be used — straight from Panasonic.
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Panasonic Logo FAQ
What font is the Panasonic logo?
It is a custom bold sans-serif wordmark based on Helvetica Black, with thick strokes, rounded forms and straight terminal cuts. It is a set piece of lettering rather than a font you type.
What colors are used in the Panasonic logo?
The primary color is Panasonic Blue, hex #0040BE (Pantone 2728 C). White and black versions are used when the logo sits on dark or light backgrounds.
Who designed the Panasonic logo?
No single designer is publicly credited. The wordmark was developed by in-house design teams at Matsushita Electric, the company that later renamed itself Panasonic.
What does the Panasonic name and logo mean?
Panasonic combines the Greek "pan" (all) with "sonic" (sound), coined in 1955 for export speakers to convey sound for everyone. The title-case wordmark has stayed largely the same since 1971.
Where can I get the official Panasonic logo?
Panasonic publishes its brand identity and logo usage rules on its official corporate brand page at holdings.panasonic. Approved logo files are provided to partners and media through Panasonic directly rather than as a public download.
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Panasonic and the Panasonic logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Panasonic. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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