Rakuten Logo
The Rakuten logo is a single deep crimson wordmark (about #BF0000) on white, set in a custom bold sans-serif with a small dot over the lowercase 'a' that echoes the Japanese 'maru' mark of approval. It dates to a 2018 global rebrand that unified the group's ecommerce, fintech and mobile services under one identity. Official logo files for press are available on Rakuten's corporate Media Resources page, where the company asks you to review its terms before use.
Rakuten Logo Colours
HEX, RGB and CMYK values for the Rakuten brand palette.
Rakuten Logo Font
The Rakuten wordmark is based on Custom bold sans-serif wordmark with a single dot over the lowercase 'a'. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Rakuten Logo History & Meaning
Rakuten was founded in 1997 in Tokyo by Hiroshi Mikitani, taking its name from the Japanese word for optimism. The current crimson wordmark arrived in 2018 as part of a global rebrand led with agency Kashiwa Sato, which unified the company's many services under one identity and introduced the standalone 'R' symbol. The mark pairs a heavy lowercase logotype with a small dot above the 'a', a nod to the round Japanese 'maru' that signals quality and approval. The deep red conveys energy and confidence across the group's ecommerce, fintech and mobile businesses.
Download the official Rakuten logo
Skip the blurry fakes. Get Rakuten's real, high-resolution logo straight from their official brand library — the exact files Rakuten approves for use.
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Rakuten Logo FAQ
What font is the Rakuten logo?
The wordmark is a custom bold sans-serif drawn for the brand, not a stock typeface. It uses rounded lowercase letters with a distinctive single dot placed over the 'a'.
What colours are in the Rakuten logo?
The logo is built on a single deep crimson, roughly #BF0000, usually shown on white (#FFFFFF). The red is meant to read as bold and optimistic across all of Rakuten's services.
Who designed the Rakuten logo and when?
The current identity was introduced in 2018 during a global rebrand associated with creative director Kashiwa Sato. The company itself was founded by Hiroshi Mikitani in 1997.
What does the Rakuten logo mean?
Rakuten means optimism in Japanese, and the crimson wordmark is designed to express that energy. The small dot over the 'a' echoes the Japanese 'maru', a circular mark associated with correctness and quality.
Where can I get the official Rakuten logo?
Rakuten provides official logo files for media and press on its corporate Media Resources page at https://global.rakuten.com/corp/news/media/. Note that the assets are intended for press use and Rakuten asks you to read the terms and obtain prior consent before using them.
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