Samsung Logo
The Samsung logo is a simple uppercase lettermark in Samsung Blue (#1428A0), also approved in black (#000000) and reversed to white (#FFFFFF), drawn as a custom bespoke wordmark rather than a typed-out standard font. Introduced in 2005, it dropped the blue ellipse that had framed the name since 1993, leaving the word "SAMSUNG" to stand on its own. For the current artwork, color values and clear-space rules, download it from Samsung's official Brand Identity page.
Samsung Logo Colours
HEX, RGB and CMYK values for the Samsung brand palette.
Samsung Logo Font
The Samsung wordmark is based on Custom bespoke lettermark; brand typography aligns with the SamsungOne corporate typeface family. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Samsung Logo History & Meaning
Samsung was founded in South Korea in 1938 and used several emblem-style marks before adopting a clean blue wordmark. The current logo, a simple uppercase "SAMSUNG" lettermark in Samsung Blue, was introduced in 2005, replacing the earlier blue ellipse badge that surrounded the name from 1993. The design strips away the oval entirely, letting the name stand on its own with refined spacing and proportions for a more modern, confident feel. The blue conveys stability and trust, qualities the company associates with its global technology brand.
Download the official Samsung logo
Skip the blurry fakes. Get Samsung's real, high-resolution logo straight from their official brand library — the exact files Samsung approves for use.
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Samsung Logo FAQ
What font is the Samsung logo?
The Samsung logo is not set in a standard off-the-shelf font; it is a custom bespoke lettermark drawn specifically for the brand. Across the wider identity Samsung uses its proprietary SamsungOne typeface family, but the logo itself is a hand-tuned wordmark, so it cannot be reproduced exactly by typing the name in any common font.
What colors are in the Samsung logo?
The primary color is Samsung Blue (#1428A0), which Samsung also specifies as Pantone 286C. The logo is also approved in solid Black (#000000) and reversed to White (#FFFFFF) for use on darker or photographic backgrounds.
Who designed the Samsung logo and where does it come from?
The mark grew out of Samsung's in-house and partner brand work rather than a single credited designer. Samsung adopted its blue identity in 1993 with an elliptical badge, then redrew the wordmark in 2005 to remove the oval and present the name on its own.
What does the Samsung logo mean and how has it evolved?
"Samsung" means "three stars" in Korean, a nod to something big, numerous and everlasting, which is why early logos featured stars. The identity moved from star emblems to a blue ellipse enclosing the name in 1993, then to the standalone blue lettermark in 2005 that remains in use today.
Where can I get the official Samsung logo?
Samsung publishes its lettermark and usage rules on its official Brand Identity page at samsung.com, which includes a download for the logo alongside color and clear-space guidelines. Use that page so you get the current artwork and follow Samsung's trademark requirements.
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Disclaimer
Samsung and the Samsung logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Samsung. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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