Southwest Airlines Logo
The Southwest Airlines logo pairs a deep blue (#304CB2) with warm red (#E51D23) and yellow (#F9B612) accents, set in a custom bold, rounded sans-serif wordmark fronted by the brand's signature heart. Introduced in the 2014 refresh developed with GSD&M and Lippincott, the heart ties directly to the airline's "Without a Heart, it's just a Machine" theme. The logo is a registered trademark, so check Southwest's official Trademarks page for usage terms before using it.
Southwest Airlines Logo Colours
HEX, RGB and CMYK values for the Southwest Airlines brand palette.
Use these colours in CSS
Copy the palette as reusable CSS variables for a mock-up or design system.
Southwest Airlines Logo Font
The Southwest Airlines wordmark is based on Bold, rounded custom sans-serif wordmark. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Southwest Airlines Logo History & Meaning
Southwest Airlines began flying in 1971 out of Dallas Love Field, and its identity has long centered on a heart symbol that reflects the carrier's friendly, low-cost personality. The wordmark and tricolor scheme of blue, red, and yellow nodded to the airline's early aircraft liveries and to its Texas roots. In 2014 the company introduced a refreshed brand led by agency GSD&M and design firm Lippincott, placing a stylized heart at the front of the name to underline its "Without a Heart, it's just a Machine" theme. The updated logo kept the recognizable color palette while modernizing the lettering and the heart emblem.
Southwest Airlines logo: official usage guidelines
Southwest Airlines doesn't offer a free public logo download. Here's the official word on how the Southwest Airlines logo may be used — straight from Southwest Airlines.
Tags
Southwest Airlines Logo FAQ
What font is used in the Southwest Airlines logo?
The logo uses a custom bold, rounded sans-serif wordmark created for the brand rather than a standard off-the-shelf typeface, giving the name a soft, approachable look.
What colors are in the Southwest Airlines logo?
The mark uses a deep blue (#304CB2) alongside warm red (#E51D23) and yellow (#F9B612), echoing the airline's longtime aircraft livery colors.
Who designed the Southwest Airlines logo?
The 2014 brand refresh, including the heart-forward logo, was developed with agency GSD&M and brand consultancy Lippincott. The airline's original identity dates back to its 1971 launch in Dallas.
What does the Southwest Airlines heart symbol mean?
The heart represents the airline's people-first, friendly service ethos, tied to its long-running "Without a Heart, it's just a Machine" campaign. It became a central part of the brand after the 2014 redesign.
Where can I get the official Southwest Airlines logo?
Southwest publishes its trademark and brand-usage terms on its official Trademarks page at southwest.com. The logo is a protected trademark, so review those guidelines and contact Southwest for written permission before any use.
Related Logos
Useful logo guides
Need a different brand logo?
Tell us what you need. Requests help us decide what to add next.
Request a logo →Disclaimer
Southwest Airlines and the Southwest Airlines logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Southwest Airlines. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
Report / Request Removal →