Square Logo
The Square logo pairs a rounded-square icon with a geometric sans-serif wordmark, rendered in a near-black charcoal (#3E4348) with white reversed-out versions for dark backgrounds. The shape echoes the company's original 2009 card reader, the product that gave Square its name. You can download the current logo files and read the usage terms on Square's official logo and media assets page.
Square Logo Colours
HEX, RGB and CMYK values for the Square brand palette.
Square Logo Font
The Square wordmark is based on Custom geometric sans-serif wordmark. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Square Logo History & Meaning
Square launched in 2009 around Jack Dorsey's idea for a small card reader that let anyone take payments from a phone, and the rounded-square icon nods directly to that signature dongle. The early identity used a green isometric cube before being flattened into the cleaner geometric mark and wordmark the company uses today. When parent company Block adopted its new name in 2021, the Square brand and its logo stayed in place for the merchant and point-of-sale business. The result is a deliberately plain, hardware-inspired mark built to sit on terminals, receipts, and app screens.
Download the official Square logo
Skip the blurry fakes. Get Square's real, high-resolution logo straight from their official brand library — the exact files Square approves for use.
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Square Logo FAQ
What font does the Square logo use?
The Square wordmark is set in a custom geometric sans-serif with even, open letterforms tuned to sit beside the rounded-square icon. It is proprietary rather than a typeface you can license off the shelf.
What colors are in the Square logo?
The standard mark is a near-black charcoal commonly noted as #3E4348, effectively reading as black (#000000) in print, with a white (#FFFFFF) reversed version for use on dark backgrounds.
Who designed the Square logo and when?
Square was founded in 2009 by Jack Dorsey and Jim McKelvey, and the identity was developed in-house in the company's early years. The icon was designed to mirror the small square card reader that launched the brand.
What does the Square logo mean, and how has it changed?
The rounded-square shape represents the company's first product, a square card reader that plugged into a phone. The look evolved from an early green 3D cube to the flat, geometric icon and wordmark used now, and it carried over unchanged when parent company Block rebranded in 2021.
Where can I get the official Square logo?
Square offers downloadable logo files and brand assets on its official logo and media page at squareup.com/us/en/press/logo. Those assets are provided for editorial use, and other uses require permission from Square.
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Disclaimer
Square and the Square logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Square. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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