Tesla Logo
The Tesla logo pairs a signature red badge (#E82127) with an all-caps black or white wordmark set in a custom geometric sans-serif often compared to Gotham Bold. The stylized 'T' at the center of the badge is meant to read as a cross-section of an electric motor, and the current mark was refined by RO Studio around 2017. Because the logo is a registered trademark with no free download, check Tesla's official media gallery and branding terms at tesla.com/tesla-gallery before any use.
Tesla Logo Colours
HEX, RGB and CMYK values for the Tesla brand palette.
Tesla Logo Font
The Tesla wordmark is based on Custom geometric sans-serif wordmark, often compared to Gotham Bold, with an elongated stylized 'T'. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Tesla Logo History & Meaning
Tesla was founded in 2003 and named after the inventor Nikola Tesla, with its emblem built around a stylized 'T' that the company describes as a cross-section of an electric motor. The badge mark and the all-caps wordmark were refined by the design studio RO Studio around 2017, sharpening the proportions and the distinctive extended top stroke of the 'T'. The brand's signature red (#E82127) anchors the badge on vehicles and marketing, while the wordmark itself most often appears in solid black or white. Over time the company has shifted from the early shield-style emblem to the clean, minimalist mark used across its cars, charging network, and energy products today.
Tesla logo: official usage guidelines
Tesla doesn't offer a free public logo download. Here's the official word on how the Tesla logo may be used — straight from Tesla.
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Tesla Logo FAQ
What font is the Tesla logo?
The Tesla wordmark uses a custom geometric all-caps sans-serif that is frequently likened to Gotham Bold, distinguished by an elongated top bar on the letter 'T'. It is a bespoke lettering treatment rather than a standard off-the-shelf typeface.
What colors are in the Tesla logo?
Tesla's signature color is a bright red, approximately #E82127, used on the badge emblem. The wordmark is most often rendered in solid black (#000000) or white (#FFFFFF) depending on the background.
Who designed the Tesla logo and what does it mean?
The badge is built on a stylized 'T' that Tesla says represents a cross-section of an electric motor. The current mark was refined by RO Studio around 2017, and the company takes its name from inventor Nikola Tesla.
How has the Tesla logo evolved?
Tesla started with a shield-style crest in 2003, then simplified toward the clean badge and minimalist wordmark used today. The 2017 refresh tightened the proportions and extended the top stroke of the 'T' for a sharper, more modern look.
Where can I get the official Tesla logo?
Tesla's logo is a registered trademark, so there is no free public download. View Tesla's official media gallery and branding usage terms at https://www.tesla.com/tesla-gallery; any use requires Tesla's permission and the 'Courtesy of Tesla, Inc.' attribution.
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Disclaimer
Tesla and the Tesla logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Tesla. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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