United Airlines Logo
The United Airlines logo uses United Blue (#005DAA) on white, set in Zurich Black Extended — a grotesque sans-serif designed by Adrian Frutiger. The globe symbol beside the wordmark was inherited from the Continental Airlines merger in 2010 and refined in 2019 with a bolder, more saturated blue. For approved logo files, United maintains a gated Brand Hub at brand.united.com where registered partners and media can request access.
United Airlines Logo Colours
HEX, RGB and CMYK values for the United Airlines brand palette.
United Airlines Logo Font
The United Airlines wordmark is based on Zurich Black Extended (Adrian Frutiger / Bitstream), a bold grotesque sans-serif. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
United Airlines Logo History & Meaning
The current United Airlines logo dates to the 2010 merger with Continental Airlines, when the old Saul Bass-designed "tulip" mark was retired in favour of Continental's globe device paired with the United name. The wordmark had evolved through several typeface changes since the 1990s — Bodoni, then Helvetica — before settling on a bold grotesque style. In 2019, United undertook a gradual rebrand that deepened the blue from a muted corporate shade to the vivid "United Blue" (#005DAA), and simultaneously retired gold accent colours that had been part of the palette for nearly three decades. The globe icon, derived from Continental's heritage, was also cleaned up with tighter linework during that update.
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United Airlines Logo FAQ
What font is the United Airlines logo?
The United Airlines wordmark is set in Zurich Black Extended, a bold grotesque sans-serif typeface designed by Adrian Frutiger and published by Bitstream. It gives the logo a confident, wide stance that reads clearly at small sizes on timetables and aircraft livery.
What colour is the United Airlines logo?
The primary brand colour is United Blue, hex #005DAA (medium Persian blue, Pantone 2384 C). The wordmark and globe appear in this blue on a white background. Gold accents that were previously part of the palette were phased out during the 2019 rebrand.
Who designed the United Airlines logo?
The current globe-and-wordmark identity is rooted in Continental Airlines' original globe device. The 2010 merged identity and the 2019 colour refinement were handled internally and by United's agency partners. The most celebrated chapter of United's logo history was the earlier "tulip" mark created by legendary designer Saul Bass in 1974, which the airline used for 36 years.
What does the globe symbol in the United Airlines logo mean?
The globe represents United's global route network and international ambition. It was adopted from Continental Airlines at the time of the 2010 merger to signal continuity with Continental's brand equity, and has been refined over subsequent years with cleaner linework and a more saturated blue.
Where can I get the official United Airlines logo?
United Airlines provides approved logo files through its gated Brand Hub at brand.united.com. Access is restricted to registered partners, media, and internal teams — you can submit a request at brand.united.com/request-access, and the Brand Team evaluates each request within 2–5 business days.
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Disclaimer
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