UPS Logo
The UPS logo uses two brand colours — Pullman Brown (#644117) and UPS Gold (#FFB500) — set in a proprietary custom sans-serif typeface called UPS Sans. The distinctive three-dimensional shield design was created by FutureBrand in 2003, replacing Paul Rand's classic 1961 version that had featured a bow-tied package on top of the shield. For approved logo files, visit the UPS Brand Media Library at brand.ups.com.
UPS Logo Colours
HEX, RGB and CMYK values for the UPS brand palette.
UPS Logo Font
The UPS wordmark is based on UPS Sans (proprietary custom sans-serif, similar to FF Dax Compact). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
UPS Logo History & Meaning
UPS's visual identity traces back to 1907, when the company operated as the American Messenger Company. The most celebrated version of the logo was designed by Paul Rand in 1961 — a clean brown shield with a small bow-tied package perched on top, symbolising the company's parcel-delivery roots. In 2003, FutureBrand overhauled the identity, replacing Rand's flat design with a three-dimensional gradient shield and removing the package icon to reflect UPS's expansion into broader supply-chain and logistics services. The gold outline added in 2003 reinforced the premium positioning the company was pursuing as it competed globally with FedEx and DHL.
Download the official UPS logo
Skip the blurry fakes. Get UPS's real, high-resolution logo straight from their official brand library — the exact files UPS approves for use.
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UPS Logo FAQ
What font does the UPS logo use?
The UPS wordmark uses UPS Sans, a proprietary custom sans-serif typeface commissioned specifically for the 2003 rebrand. It features bold, slightly condensed letterforms designed for legibility on vehicles and signage. FF Dax Compact is often cited as a close public-domain equivalent.
What colour is the UPS logo?
The UPS logo uses two primary colours: Pullman Brown (hex #644117, Pantone 462C) and UPS Gold (hex #FFB500, Pantone 116C). The dark brown shield is the dominant element, with gold used for the outline and accent details.
Who designed the UPS logo?
The iconic 1961 version was designed by Paul Rand, one of the most influential American graphic designers of the 20th century. The current logo, introduced on 25 March 2003, was created by the brand consultancy FutureBrand.
What does the UPS shield logo mean?
The shield shape has been central to UPS's identity since 1919 and evokes security, reliability, and protection of parcels in transit. Paul Rand's 1961 version added a bow-tied package on top of the shield; FutureBrand removed that element in 2003 to signal UPS's evolution beyond simple parcel delivery into global logistics and supply-chain management.
Where can I get the official UPS logo?
Official UPS logo files are available through the UPS Brand Media Library at brand.ups.com/us/en/media-library.html. Access requires a registered account. Press agencies may also request assets via the UPS newsroom at about.ups.com.
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Disclaimer
UPS and the UPS logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by UPS. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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