Vercel Logo
The Vercel logo is rendered in pure black (#000000) on white (#FFFFFF) — a deliberately monochromatic identity — set in a custom geometric sans-serif wordmark alongside an upward-pointing triangle that has doubled as the brand symbol since the 2020 rebrand from Zeit. Vercel also developed its own open-source typeface, Geist, which reached 1.5 million Google Fonts downloads within weeks of its 2023 release. For approved logo files and usage guidelines, visit vercel.com/geist/brands.
Vercel Logo Colours
HEX, RGB and CMYK values for the Vercel brand palette.
Vercel Logo Font
The Vercel wordmark is based on Custom geometric sans-serif (wordmark); Geist Sans (brand typeface, designed by Vercel x Basement Studio). Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Vercel Logo History & Meaning
Vercel adopted its current visual identity in 2020 when the company rebranded from Zeit, introducing a stark black-and-white mark built around an upward-pointing equilateral triangle. The triangle echoes the "V" in Vercel and is intended to represent forward momentum in web deployment. The wordmark pairs with the symbol in a clean geometric sans-serif. In 2023 Vercel released Geist, a bespoke typeface created with Basement Studio and designer Andrés Briganti, which became the company's official brand typeface — though the core logo symbol has remained unchanged since the 2020 launch.
Download the official Vercel logo
Skip the blurry fakes. Get Vercel's real, high-resolution logo straight from their official brand library — the exact files Vercel approves for use.
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Vercel Logo FAQ
What font is the Vercel logo?
The Vercel wordmark uses a custom-modified geometric sans-serif typeface that bears similarities to Morn and Singolar but with proprietary adjustments. Vercel also created Geist Sans — an open-source typeface built with Basement Studio — as its official brand and product typeface, though Geist is distinct from the original wordmark letterforms.
What colour is the Vercel logo?
The Vercel logo is strictly monochromatic: the standard mark appears in black (#000000) on a white background, while the inverted version shows white on black. Vercel does not use any secondary accent colours in its core logo.
Who designed the Vercel logo?
The 2020 logo and brand identity were created internally by Vercel. The Geist typeface — the company's official brand font released in 2023 — was a collaboration between Vercel, Basement Studio, and type designer Andrés Briganti.
What does the Vercel triangle symbol mean?
The upward-pointing equilateral triangle is a stylised reference to the letter "V" in Vercel and is designed to convey forward momentum and progress. It is simple enough to be reproduced as the Unicode character ▲ (U+25B2), which Vercel officially sanctions as a text-only stand-in for the mark.
Where can I get the official Vercel logo?
Vercel hosts its official logo files, usage guidelines, and downloadable assets at vercel.com/geist/brands. The page includes SVG and other formats for both the wordmark and the standalone triangle symbol.
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Disclaimer
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