BMW Logo
The BMW roundel pairs BMW Blue (#0066B1) with white inside a black ring, with the B-M-W letters set in a custom geometric sans-serif. The blue and white come from the Bavarian state flag, not a spinning propeller as the popular story claims. For approved logo files and usage rules, go to the official BMW Group PressClub.
BMW Logo Colours
HEX, RGB and CMYK values for the BMW brand palette.
BMW Logo Font
The BMW wordmark is based on Custom geometric sans-serif lettering; BMW's corporate typeface is BMW Type (a bespoke Helvetica-derived family).. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
BMW Logo History & Meaning
The BMW badge has been a circular emblem since 1917, when the company emerged from aircraft-engine maker Rapp Motorenwerke. Its blue-and-white quartered centre echoes the colours of the Bavarian state flag, framed by a black ring carrying the letters B-M-W. The popular story that the roundel depicts a spinning propeller came later as marketing imagery, not the original intent. The 2020 redesign flattened the badge into a transparent, two-dimensional version for digital use while keeping the familiar layout.
Download the official BMW logo
Skip the blurry fakes. Get BMW's real, high-resolution logo straight from their official brand library — the exact files BMW approves for use.
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BMW Logo FAQ
What font is the BMW logo?
The three letters in the BMW roundel are set in a custom geometric sans-serif rather than an off-the-shelf typeface. Across its wider branding BMW uses a proprietary corporate family known as BMW Type, derived from Helvetica.
What colour is the BMW logo?
The emblem combines BMW Blue (around #0066B1) with white in the quartered centre, set inside a black outer ring with white lettering. The blue and white reference the colours of Bavaria, BMW's home state.
Who designed the BMW logo and where did it come from?
The roundel grew out of the badge of Rapp Motorenwerke, the predecessor firm, and first appeared as BMW's mark in 1917. No single designer is credited; it was an in-house corporate emblem from the start.
Does the BMW logo represent an aircraft propeller?
Not originally. The blue-and-white centre comes from the Bavarian flag, and BMW only later linked the spinning-propeller image to the badge through a 1929 advertisement. The propeller idea is a popular myth rather than the logo's source.
Where can I get the official BMW logo?
BMW publishes official logo and media assets through its press portal, the BMW Group PressClub at press.bmwgroup.com. Use those approved files and follow BMW's brand and trademark rules; the logo shown here is for reference only.
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Disclaimer
BMW and the BMW logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by BMW. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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