Ford Logo
The Ford logo pairs a deep royal blue (#003478) with white inside an oval frame, set in a flowing custom script that descends from Childe Harold Wills' 1907 hand-lettering. That cursive shape has barely changed in over a hundred years, which is why it reads as Ford the instant you see it. For approved logo files and usage rules, go to Ford's official Media Center.
Ford Logo Colours
HEX, RGB and CMYK values for the Ford brand palette.
Ford Logo Font
The Ford wordmark is based on A custom hand-drawn script with a flourished capital F, derived from the cursive signature style used since the early 1900s. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Ford Logo History & Meaning
The script wordmark traces back to 1907, when Ford engineer Childe Harold Wills shaped the cursive lettering using a stencil set he had once used for his own business cards. The familiar blue oval was introduced around 1912 and wrapped around the existing script over the following decades, settling into its current single-line oval form. The dark blue and white treatment has been refined many times but has kept the same essential signature look for more than a century.
Download the official Ford logo
Skip the blurry fakes. Get Ford's real, high-resolution logo straight from their official brand library — the exact files Ford approves for use.
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Ford Logo FAQ
What font is the Ford logo?
It is not a standard typeface. The wordmark is a custom hand-drawn script with a looping capital F, first created in 1907 by Ford engineer Childe Harold Wills from a stencil set he owned.
What colour is the Ford logo?
The logo is a deep royal blue (#003478) with white lettering and outline. Ford's brand system also uses a range of related blues for digital and print materials.
Who designed the Ford logo?
The original script lettering is credited to Childe Harold Wills, an early Ford engineer and designer. The blue oval that surrounds it was added around 1912 and refined over the following decades.
Has the Ford logo changed over time?
The script itself has stayed remarkably consistent since 1907, but the surrounding oval and colour have evolved. The current clean blue oval with a single outline is a modern refinement of the badge Ford has used for generations.
Where can I get the official Ford logo?
Ford provides official assets through its Media Center at media.ford.com, where approved media kits and brand materials are available. Use of the logo is governed by Ford's trademark and brand-usage rules.
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Disclaimer
Ford and the Ford logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Ford. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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