Ferrari Logo
The Ferrari logo runs on Ferrari Red (#FF2800) against a Modena-yellow shield (#FFF200) with a black Prancing Horse, and the wordmark uses a custom serif lettering. The Cavallino Rampante traces back to a WWI fighter pilot's emblem that Enzo Ferrari was invited to use for luck. Because Ferrari tightly controls its marks, head to Ferrari's official corporate media pages for approved brand assets.
Ferrari Logo Colours
HEX, RGB and CMYK values for the Ferrari brand palette.
Ferrari Logo Font
The Ferrari wordmark is based on Custom serif wordmark; the Prancing Horse emblem pairs it with a bold sans-serif 'Ferrari' set in a typeface close to Optima. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Ferrari Logo History & Meaning
Ferrari's emblem is the Cavallino Rampante, a black prancing horse that Enzo Ferrari adopted from Italian WWI flying ace Francesco Baracca, whose mother suggested it would bring good luck. Enzo placed the horse on a canary-yellow shield, the colour of his home city Modena, and topped it with the green-white-red of the Italian flag. The racing version carries the initials 'SF' for Scuderia Ferrari, while road cars typically wear the rectangular badge. The wordmark and badge have stayed remarkably consistent since the 1930s, evolving only in small refinements.
Ferrari logo: official usage guidelines
Ferrari doesn't offer a free public logo download. Here's the official word on how the Ferrari logo may be used — straight from Ferrari.
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Ferrari Logo FAQ
What font is the Ferrari logo?
The 'Ferrari' wordmark uses a custom serif lettering created for the brand. On the badge, the 'Ferrari' name is set in a bold humanist sans-serif close to Optima, and the racing shield carries the 'SF' initials for Scuderia Ferrari.
What colour is the Ferrari logo?
The signature colour is Ferrari Red, roughly #FF2800, paired with a canary-yellow shield (#FFF200) and a black Prancing Horse. The green-white-red stripe at the top references the Italian flag.
Who designed the Ferrari logo?
The Prancing Horse was not designed by a single agency. Enzo Ferrari adapted it from the personal emblem of WWI flying ace Francesco Baracca and set it on a yellow shield in Modena's colours in the late 1920s and 1930s.
What does the Ferrari logo mean?
The black horse is the Cavallino Rampante, a good-luck symbol gifted from Baracca's family to Enzo Ferrari. The yellow background honours Modena, Enzo's birthplace, and the tricolour stripe represents Italy.
Where can I get the official Ferrari logo?
Ferrari does not offer its logo as a free public download and strictly protects the Prancing Horse trademark. For approved assets and usage rules, consult Ferrari's official corporate media and brand pages on ferrari.com.
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Disclaimer
Ferrari and the Ferrari logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Ferrari. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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