CVS Logo
The CVS retail logo is a lowercase red wordmark in CVS red (#CC0000) against white (#FFFFFF), set in a custom rounded sans-serif that reads as approachable rather than clinical. The name is short for Consumer Value Stores, the chain's original 1963 identity before it became the pharmacy giant. For approved logo files and usage rules, go to the official CVS Health media library and brand center.
CVS Logo Colours
HEX, RGB and CMYK values for the CVS brand palette.
CVS Logo Font
The CVS wordmark is based on Custom rounded sans-serif wordmark; brand body type is Helvetica Neue. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
CVS Logo History & Meaning
The CVS name traces back to Consumer Value Stores, the discount chain founded in Lowell, Massachusetts in 1963. Over the decades the wordmark settled into the familiar lowercase "cvs" set in bold red with a softly rounded, friendly sans-serif. When the parent company rebranded to CVS Health in 2014 to mark its move away from selling tobacco, designers at Siegel+Gale introduced the separate heart symbol used by the corporate entity, while the retail pharmacy stores kept the straightforward red "CVS pharmacy" lockup.
CVS logo: official usage guidelines
CVS doesn't offer a free public logo download. Here's the official word on how the CVS logo may be used — straight from CVS.
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CVS Logo FAQ
What font is the CVS logo?
The retail "cvs" wordmark uses a custom rounded sans-serif rather than an off-the-shelf typeface. Across its wider brand system CVS Health relies on Helvetica Neue for headings and body copy.
What colour is the CVS logo?
The logo is built on CVS red, approximately #CC0000, reversed out on white (#FFFFFF). The red has been the chain's signature colour for decades.
Who designed the CVS logo?
The retail wordmark evolved in-house over many years rather than from a single named designer. The separate CVS Health heart symbol, introduced with the 2014 corporate rebrand, was created by the agency Siegel+Gale.
What does the CVS logo mean and how has it evolved?
CVS stands for Consumer Value Stores, the company's name when it opened in Lowell, Massachusetts in 1963. The mark has simplified over time into the clean lowercase red wordmark, and in 2014 the parent company added the heart symbol under the new CVS Health name to signal its health focus.
Where can I get the official CVS logo?
CVS does not offer a free public logo download. Approved logos and usage guidelines are managed through the CVS Health media library and the registration-only CVS Health Brand Center; the logo shown here is for reference only.
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Disclaimer
CVS and the CVS logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by CVS. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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