eBay Logo
The eBay logo is a lowercase four-colour wordmark in red (#E53238), blue (#0064D2), yellow (#F5AF02) and green (#86B817), set in a custom rounded sans-serif rather than a stock font. The mismatched colours date back to 1995, while the cleaner letterforms you see today came from a 2012 redesign by the agency Lippincott. For approved logo files and usage rules, go to eBay's official Playbook tools and resources page.
eBay Logo Colours
HEX, RGB and CMYK values for the eBay brand palette.
eBay Logo Font
The eBay wordmark is based on A custom rounded sans-serif wordmark, all lowercase, close in feel to Univers/Helvetica but bespoke.. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
eBay Logo History & Meaning
The four-colour eBay logo was introduced in 1995 around the company's founding (originally as AuctionWeb), with the cheerful overlapping letters meant to signal an open, playful community marketplace. In 2012 eBay rolled out a refreshed wordmark designed by the agency Lippincott, keeping the original red, blue, yellow and green palette but tidying the letterforms into a cleaner, upright, evenly weighted set of characters. The lowercase styling and the deliberately jumbled colours have remained eBay's most recognisable brand signature for nearly three decades.
Download the official eBay logo
Skip the blurry fakes. Get eBay's real, high-resolution logo straight from their official brand library — the exact files eBay approves for use.
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eBay Logo FAQ
What font is the eBay logo?
The eBay logo is a custom lowercase sans-serif wordmark drawn for the brand rather than a stock typeface. The current version dates to the 2012 redesign by Lippincott and uses clean, upright, evenly weighted letters.
What colour is the eBay logo?
It uses four colours: red (#E53238), blue (#0064D2), yellow (#F5AF02) and green (#86B817). Each of the four letters is rendered in a different one of these colours.
Who designed the eBay logo?
The original multicolour logo appeared in 1995 at the company's start. The current refined wordmark was created by the branding agency Lippincott and launched in 2012, keeping the historic four-colour scheme.
Why does the eBay logo use four overlapping colours?
The mismatched, originally overlapping letters were meant to convey a friendly, diverse and community-driven marketplace. The 2012 update separated and straightened the letters but kept the same red, blue, yellow and green palette as a nod to eBay's heritage.
Where can I get the official eBay logo?
eBay publishes official logo packages and brand guidance through its eBay Playbook tools and resources page at playbook.ebay.com/tools-and-resources. Use those approved assets and follow eBay's brand and trademark rules.
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Disclaimer
eBay and the eBay logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by eBay. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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