Gap Logo
The Gap logo is white capital letters set on a deep navy blue square (around #002A5F), drawn in a tall, condensed serif typeface. Its most famous moment came in 2010, when Gap swapped this mark for a Helvetica-based design and reversed the decision within a week after public backlash. For approved logo files, head to the Gap Inc. Media Center.
Gap Logo Colours
HEX, RGB and CMYK values for the Gap brand palette.
Gap Logo Font
The Gap wordmark is based on Spire (a custom condensed serif) set in all caps; earlier versions used a Helvetica-style sans-serif. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Gap Logo History & Meaning
Gap launched in 1969 selling Levi's jeans, and its now-familiar navy box wordmark arrived in the 1980s, pairing tall, narrow capital letters with a deep blue background. In October 2010 the company unveiled a replacement using Helvetica with a small blue gradient square, but customer backlash was so strong that Gap reverted to the original within roughly a week. The recovered navy-box mark has remained the brand's signature ever since.
Download the official Gap logo
Skip the blurry fakes. Get Gap's real, high-resolution logo straight from their official brand library — the exact files Gap approves for use.
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Gap Logo FAQ
What font is the Gap logo?
The wordmark uses a custom condensed serif typeface (often referred to as Spire) set in narrow, all-capital letters. The brief 2010 redesign instead used Helvetica before being scrapped.
What colour is the Gap logo?
The logo is white capital letters on a deep navy blue square, with the navy close to #002A5F. White and navy are the only two colours in the standard mark.
Who designed the Gap logo?
The enduring navy-box logo dates to the 1980s and is credited to design firm Lippincott (then Lippincott & Margulies). The short-lived 2010 version was the one that drew public criticism and was quickly withdrawn.
Why did Gap change its logo and then change it back?
In 2010 Gap rolled out a Helvetica-based logo with a small gradient square, but the response from customers and designers was overwhelmingly negative. Within about a week the company reversed course and restored the classic navy-box wordmark.
Where can I get the official Gap logo?
Approved logo files are available through the Gap Inc. Media Center, which has a dedicated Logos category for news media. You can also email press@gap.com for usage questions.
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Disclaimer
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