Heineken Logo
The Heineken logo sets a green wordmark (#008200, with a darker #205527 corporate green) against a red five-pointed star (#FF2B00), wrapped in a custom typeface whose backward-tilting 'smiling e' has been a deliberate design quirk since Freddy Heineken introduced it in 1954. The current pared-back mark dates to the 1991 redesign, which dropped the old oval label to leave just the name and star. For approved logo files, see the official Heineken Company newsroom media gallery.
Heineken Logo Colours
HEX, RGB and CMYK values for the Heineken brand palette.
Heineken Logo Font
The Heineken wordmark is based on Custom Heineken wordmark with its trademark backward-slanting 'smiling e', later expanded by LucasFonts into a bespoke corporate type family. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Heineken Logo History & Meaning
Heineken has carried a green wordmark and a five-pointed star since the brewery's early labels, but the modern look took shape under Freddy Heineken, who in 1954 pushed for friendlier letterforms and the now-famous 'smiling e' that tilts slightly backward. The star itself swung between red and white for decades; after WWII it was switched to white to avoid association with the communist red star, then later restored to red. The 1991 redesign stripped away the ornate oval label and award text, leaving the clean green name and red star used today. Around 1999-2000 the agency BRS Premsela Vonk and type designer Luc(as) de Groot built a full custom typeface family from the five letters of the logo.
Download the official Heineken logo
Skip the blurry fakes. Get Heineken's real, high-resolution logo straight from their official brand library — the exact files Heineken approves for use.
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Heineken Logo FAQ
What font is the Heineken logo?
It is a custom wordmark rather than an off-the-shelf font. Its most recognisable feature is the backward-slanting 'smiling e', and the letterforms were later expanded by type foundry LucasFonts into a proprietary Heineken corporate type family.
What colour is the Heineken logo?
The wordmark is Heineken green (#008200), often paired with a darker corporate green (#205527), and the star is Heineken red (#FF2B00). Silver (#C3C3C3) is used as a supporting brand colour.
Who designed the Heineken logo and the smiling e?
The friendlier letterforms and the tilted 'smiling e' were championed by Freddy Heineken, grandson of founder Gerard Heineken, in 1954. The later custom typeface family was developed around 1999-2000 by agency BRS Premsela Vonk with type designer Luc(as) de Groot of LucasFonts.
Why is the star on the Heineken logo red, and what does it mean?
The five-pointed star dates back to the brewery's early labels and is a traditional brewer's mark. After World War II the red star was changed to white to avoid links with the communist red star, then later returned to its red colour, which Heineken now treats as a core brand element.
Where can I get the official Heineken logo?
The Heineken Company publishes brand imagery through its official newsroom media gallery, which offers downloadable assets in low and high resolution along with a media kit. Heineken logos are trademarks, so any use should follow their brand and trademark terms.
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Heineken and the Heineken logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Heineken. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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