H&M Logo
The H&M logo is a red (#E50010) italic serif wordmark on a white (#FFFFFF) background, joining the initials of Hennes & Mauritz with a small ampersand. The name traces back to 1968, when the Swedish chain Hennes bought the hunting-supply store Mauritz Widforss and merged the two into one. For approved logo files and press images, head to H&M Group's official media library.
H&M Logo Colours
HEX, RGB and CMYK values for the H&M brand palette.
H&M Logo Font
The H&M wordmark is based on Custom italic serif wordmark with a connecting ampersand. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
H&M Logo History & Meaning
H&M's wordmark grew out of the company's name, shortened from Hennes & Mauritz after the Swedish retailer Hennes acquired the hunting and fishing store Mauritz Widforss in 1968. The mark pairs the two initials with a small ampersand, set in a sloping red script that has stayed remarkably consistent for decades. While the typeface has been gently refined over the years, the red italic lettering remains the brand's single most recognised asset across stores and packaging worldwide.
Download the official H&M logo
Skip the blurry fakes. Get H&M's real, high-resolution logo straight from their official brand library — the exact files H&M approves for use.
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H&M Logo FAQ
What font is the H&M logo?
It is a custom italic serif wordmark drawn specifically for the brand rather than a standard off-the-shelf typeface. The sloping letterforms and the linking ampersand are unique to H&M.
What colour is the H&M logo?
The logo is a bright red, close to #E50010, almost always shown on a plain white background. The red has been H&M's signature colour for decades.
Who designed the H&M logo and where does it come from?
The wordmark comes from the company name Hennes & Mauritz, formed in 1968 when the Swedish retailer Hennes acquired Mauritz Widforss. The mark is not credited to a single celebrity designer and has evolved through in-house refinement.
Has the H&M logo changed over time?
The core red italic wordmark has stayed strikingly stable, with only subtle tweaks to the lettering and weight over the years. H&M has kept the same essential look rather than carrying out a dramatic rebrand.
Where can I get the official H&M logo?
Approved logos and press images are available through H&M Group's official media library and newsroom. Always check H&M's usage terms before reproducing the mark.
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Disclaimer
H&M and the H&M logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by H&M. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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