Lacoste Logo
The Lacoste logo pairs a deep brand green (#00693E, restored close to #004526 in the 2023 refresh) with a custom serif wordmark and the green crocodile with its red tongue. The crocodile dates to the 1920s and the nickname tennis star Rene Lacoste earned on court, making it one of the first emblems ever worn on the outside of a shirt. Lacoste keeps the mark under tight control, so for approved assets and usage rules go to the official corporate site and brand guidelines.
Lacoste Logo Colours
HEX, RGB and CMYK values for the Lacoste brand palette.
Lacoste Logo Font
The Lacoste wordmark is based on Custom serif wordmark; the 2023 identity uses a bespoke serif drawn from the brand's archives. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Lacoste Logo History & Meaning
The Lacoste crocodile traces back to tennis champion Rene Lacoste, whose tenacity on court earned him the nickname "the Crocodile." His friend Robert George sketched the reptile around 1927, and it began appearing embroidered on Lacoste's shirts after he co-founded the company in 1933, making it one of the first garments to wear a brand emblem on the outside. A 2023 rework led by MetaDesign refined the crocodile, made its red tongue more visible in certain uses, and restored the green to a deeper, more historically accurate shade.
Lacoste logo: official usage guidelines
Lacoste doesn't offer a free public logo download. Here's the official word on how the Lacoste logo may be used — straight from Lacoste.
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Lacoste Logo FAQ
What font is the Lacoste logo?
The Lacoste wordmark is a custom serif rather than a stock typeface. The brand's 2023 identity introduced a bespoke serif developed from its own archives, prized for the precision of its proportions and spacing.
What colour is the Lacoste logo?
Lacoste's signature colour is a deep green, around #00693E, with the 2023 refresh restoring an even richer historical shade close to #004526. The crocodile is usually shown in green with a red tongue, often on a white background.
Who designed the Lacoste crocodile?
The crocodile was drawn by Robert George, a friend of tennis player Rene Lacoste. It reflected Lacoste's on-court nickname, "the Crocodile," and became the brand's emblem when the company launched in 1933.
Has the Lacoste logo changed over time?
The crocodile has stayed remarkably consistent for decades, with only subtle refinements. The most recent update in 2023 sharpened the reptile's form, brought its red tongue forward in some applications, and adjusted the green to match the brand's original tone.
Where can I get the official Lacoste logo?
Lacoste does not offer a free public logo download. For approved brand assets and usage rules, refer to Lacoste's official corporate site and brand guidelines rather than third-party copies.
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Disclaimer
Lacoste and the Lacoste logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Lacoste. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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