Levi's Logo
The Levi's Batwing logo sets a white wordmark on a red field (#C41230) in a bespoke serif lettering, all wrapped in the swept double-wing shape the brand adopted in 1967. The design traces back to the curved double-arc stitching on the back pocket of Levi's jeans, a detail in continuous use since the 1870s. Levi Strauss & Co. keeps the logo as a protected trademark, so check the official Levi Strauss & Co. press room for current brand information and to request approved artwork.
Levi's Logo Colours
HEX, RGB and CMYK values for the Levi's brand palette.
Levi's Logo Font
The Levi's wordmark is based on Custom serif wordmark set inside the red Batwing; the standalone Levi's lettering is a bespoke slab/serif type. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Levi's Logo History & Meaning
The red Batwing logo, named for its swept double-wing silhouette, was introduced in 1967 by the Walter Landor design studio to give the brand a modern mark that reads clearly from a distance. Its shape echoes the curved double-arc stitching that has decorated the back pockets of Levi's jeans since the 1870s, condensing that pocket detail into a single graphic device. Across the decades the Batwing has been simplified and flattened, but its red field carrying the white Levi's wordmark has stayed remarkably consistent.
Levi's logo: official usage guidelines
Levi's doesn't offer a free public logo download. Here's the official word on how the Levi's logo may be used — straight from Levi's.
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Levi's Logo FAQ
What font is the Levi's logo?
The Levi's wordmark uses custom serif lettering drawn for the brand rather than an off-the-shelf typeface. It appears in white inside the red Batwing shape and is not sold as a public font.
What colour is the Levi's logo?
The Batwing logo uses a signature red, roughly #C41230, with the Levi's wordmark reversed out in white (#FFFFFF). The red field is the dominant, recognisable element.
Who designed the Levi's logo?
The red Batwing was created in 1967 by the Walter Landor design studio in San Francisco. Its form was drawn from the double-arc stitching that Levi Strauss & Co. has used on jeans pockets since the 1870s.
Why is it called the Batwing and how has it changed?
The name comes from the logo's two swept wings, which resemble a bat's outstretched wings. Since 1967 it has been gradually simplified and flattened, yet the red field and white Levi's wordmark have stayed consistent.
Where can I get the official Levi's logo?
Levi Strauss & Co. does not publish a free public logo download. The logo is a protected trademark, so use the official Levi Strauss & Co. press room to find current brand information and to request approved assets through corporate communications.
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Disclaimer
Levi's and the Levi's logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Levi's. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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