Nike Logo
The Nike Swoosh is monochrome — pure black (#000000) or white (#FFFFFF) — paired with a wordmark based on a customised Futura Bold Condensed. Below you'll find the exact HEX, RGB and CMYK values, the $35 origin story behind the mark, and a one-click link to Nike's official, high-resolution logo files.
Nike Logo Colours
HEX, RGB and CMYK values for the Nike brand palette.
Nike Logo Font
The Nike wordmark is based on a customised Futura Bold Condensed Oblique. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Nike Logo History & Meaning
The Nike 'Swoosh' was designed in 1971 by Carolyn Davidson, then a graphic-design student at Portland State University, who was originally paid just $35 for the work. The simple checkmark suggests motion and speed, and is said to evoke the wing of Nike, the Greek goddess of victory. Through the 1970s and 1980s Nike paired the Swoosh with a custom wordmark, but since 1995 the brand has used the Swoosh on its own — making it one of the most recognised logos in the world.
Download the official Nike logo
Skip the blurry fakes. Get Nike's real, high-resolution logo straight from their official brand library — the exact files Nike approves for use.
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Nike Logo FAQ
What font is the Nike logo?
The historic Nike wordmark is based on a customised version of Futura Bold Condensed Oblique. The modern logo is usually just the Swoosh symbol, with no text at all.
What colour is the Nike logo?
The Nike logo is monochrome: black (#000000) on light backgrounds and white (#FFFFFF) on dark backgrounds. There is no official second colour.
Who designed the Nike Swoosh, and how much did it cost?
Carolyn Davidson, a Portland State University graphic-design student, designed the Swoosh in 1971 and was originally paid just $35. Nike later gave her company stock in recognition.
What does the Nike Swoosh mean?
The Swoosh represents motion and speed, and is said to evoke the wing of Nike, the Greek goddess of victory.
Where can I download the official Nike logo?
Download official Nike logo files from Nike's own newsroom brand library. Because the Swoosh is a registered trademark, use is limited to authorised contexts — always check Nike's brand guidelines.
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Disclaimer
Nike and the Nike logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Nike. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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