Pepsi Logo
The current Pepsi logo pairs Pepsi blue (#004B93) and Pepsi red (#E32934) on a white field (#FFFFFF), with the wordmark set in a custom uppercase typeface called Pepsi Owners. The 2023 redesign, released for the brand's 125th anniversary, returned the wordmark to the centre of the spinning globe for the first time since the late 1990s. For approved logo files and usage rules, see PepsiCo's official logo files page.
Pepsi Logo Colours
HEX, RGB and CMYK values for the Pepsi brand palette.
Pepsi Logo Font
The Pepsi wordmark is based on Pepsi Owners, a custom uppercase wordmark based on the Owners typeface. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Pepsi Logo History & Meaning
The Pepsi mark grew out of the brand's spinning red, white and blue globe, first introduced in the 1940s and refined repeatedly over the following decades. For 2023, marking the brand's 125th anniversary, PepsiCo's in-house design team led by Chief Design Officer Mauro Porcini reworked the identity for the first time since 2008. The new look nods to the 1987-1997 era by setting an uppercase wordmark inside the central white band of the globe, while adding an electric blue and a black borrowed from Pepsi Zero Sugar. A custom typeface, Pepsi Owners, was drawn to give the wordmark a more confident, modern feel.
Pepsi logo: official usage guidelines
Pepsi doesn't offer a free public logo download. Here's the official word on how the Pepsi logo may be used — straight from Pepsi.
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Pepsi Logo FAQ
What font does the Pepsi logo use?
The 2023 wordmark uses Pepsi Owners, a custom uppercase typeface adapted from the Owners typeface and drawn specifically for the brand.
What are the Pepsi logo colors?
The core palette is Pepsi blue (#004B93), Pepsi red (#E32934) and white (#FFFFFF); the 2023 identity also introduced an electric blue and a black drawn from Pepsi Zero Sugar.
Who designed the current Pepsi logo?
It was created in-house by PepsiCo's design team, led by Chief Design Officer Mauro Porcini, and launched in 2023 as the brand's first redesign since 2008.
What does the Pepsi logo mean and how has it evolved?
The red, white and blue globe traces back to the 1940s; the 2023 version places the uppercase wordmark inside the globe's white band, echoing the 1987-1997 design while signalling a bolder, more energetic brand.
Where can I get the official Pepsi logo?
Go to PepsiCo's official logo files page at pepsico.com/media/logo-files for approved logos and brand usage guidelines. The logo shown here is for reference only and is a registered trademark of PepsiCo, Inc.
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Disclaimer
Pepsi and the Pepsi logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Pepsi. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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