Puma Logo
The Puma logo pairs a black (#000000) leaping-cat symbol with a bold italic sans-serif wordmark, most often shown on white with a red (#D50032) accent in supporting branding. The springing puma was added to the wordmark in 1968 and was illustrated by cartoonist Lutz Backes. For the current logo files and usage rules, see Puma's official press image library.
Puma Logo Colours
HEX, RGB and CMYK values for the Puma brand palette.
Puma Logo Font
The Puma wordmark is based on Custom bold italic sans-serif wordmark. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Puma Logo History & Meaning
Puma was founded in 1948 in Herzogenaurach, Germany, by Rudolf Dassler after he split from the company he had run with his brother Adolf, who went on to start Adidas. The early identity centred on a bold sans-serif wordmark, and the now-famous leaping cat was added in 1968, drawn by German cartoonist Lutz Backes. Over the decades the cat was tidied and tucked closer to the lettering, and today it usually springs over the final letters of the name. The mark is almost always rendered in solid black, signalling speed and motion in a single silhouette.
Download the official Puma logo
Skip the blurry fakes. Get Puma's real, high-resolution logo straight from their official brand library — the exact files Puma approves for use.
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Puma Logo FAQ
What font is the Puma logo?
The Puma wordmark uses a custom bold italic sans-serif lettering rather than a standard off-the-shelf typeface. The slanted, heavy letters are drawn to suggest forward motion and pair with the leaping cat.
What colours are used in the Puma logo?
The core logo is black (#000000), usually on a white (#FFFFFF) background. A brand red (around #D50032) appears in some Puma branding and packaging as an accent colour.
Who designed the Puma leaping-cat logo?
The leaping puma symbol was created in 1968 by German cartoonist Lutz Backes. The brand itself was founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany.
What does the Puma logo mean?
The mark shows a puma mid-leap, a direct visual link to the company name and a symbol of speed, agility and athletic power. Placing the cat over the wordmark ties the animal and the name into one recognisable identity.
Where can I get the official Puma logo?
Puma publishes logo and brand imagery through its official press image library at about.puma.com. Use that source for the current files and follow Puma's trademark and usage terms, since the logo is a registered trademark.
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Disclaimer
Puma and the Puma logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Puma. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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