Ralph Lauren Logo
The Ralph Lauren wordmark is set in Fenice Std Regular, a high-contrast serif designed by Aldo Novarese, rendered in black (#000000) on white (#FFFFFF) — a palette unchanged since the brand's 1967 founding. The company's separate Polo Player mark, introduced on a women's shirt in 1971, became one of the most recognised brand emblems in fashion. Official logo files in multiple colour treatments are available for download at Ralph Lauren's corporate media library.
Ralph Lauren Logo Colours
HEX, RGB and CMYK values for the Ralph Lauren brand palette.
Ralph Lauren Logo Font
The Ralph Lauren wordmark is based on Fenice Std Regular (ITC, designed by Aldo Novarese, 1980) — uppercase serif with high stroke contrast. Fonts used in brand logos are often customised and are not always available for licensing — use the official brand resources below for any approved assets.
Ralph Lauren Logo History & Meaning
Ralph Lauren founded his company in 1967 selling wide neckties, expanding into a full menswear line called Polo in 1968. The polo player silhouette — a mounted rider at full swing — first appeared on a women's shirt in 1971 and in New York newspaper ads by 1974, quickly becoming the brand's primary mark. The wordmark, set in Fenice Std Regular, pairs clean uppercase serifs with the equestrian illustration to signal heritage and precision. Both marks have remained visually consistent for over fifty years, with colour variants (navy, white, and black) deployed across different product lines and contexts.
Download the official Ralph Lauren logo
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Ralph Lauren Logo FAQ
What font is the Ralph Lauren logo?
The Ralph Lauren wordmark uses Fenice Std Regular, a serif typeface designed by Aldo Novarese and published by ITC in 1980. It is rendered in all-capital letters and is characterised by strong thick-to-thin stroke contrast.
What colour is the Ralph Lauren logo?
The primary Ralph Lauren logo is black (#000000) on a white (#FFFFFF) background — a two-colour palette the brand has used since 1967. The Polo Ralph Lauren sub-brand commonly uses navy blue (#003087) alongside black and white across product labels and retail signage.
Who designed the Ralph Lauren polo player logo?
The polo player emblem was chosen by Ralph Lauren himself in 1971 when he noticed a mounted-rider motif on a fabric swatch he was reviewing for neckties. It was adopted as the symbol for his new women's line and has served as the brand's most recognised mark ever since.
What does the Ralph Lauren logo represent?
The polo player on horseback communicates the sport of polo's traditional associations with athleticism, refinement, and a certain aspirational lifestyle. The clean serif wordmark reinforces the brand's positioning around heritage and craftsmanship, with neither element having changed substantially in over 50 years.
Where can I get the official Ralph Lauren logo?
Ralph Lauren provides official logo files — including the corporate wordmark and the Polo Player mark in navy-on-white and white-on-navy treatments — through their corporate media library at corporate.ralphlauren.com/logos. Files are intended for press and news use only.
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Disclaimer
Ralph Lauren and the Ralph Lauren logo are trademarks of their respective owner. LogoPNG.com is not affiliated with or endorsed by Ralph Lauren. We provide brand-identity information and link to official sources; we do not host or distribute this brand's logo files.
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